Under the generic banner of “The Adventure of the Living”, the Ministry of Agriculture, Food and Forestry is leading a major communication campaign among young people in favor of agri-food professions and training courses preparing them for them.. A campaign relayed in Reunion.
"While one in two farmer is old enough to retire over the next ten years, It is important to renew generations and to highlight the fundamental role and the great diversity of innovative and future existing in young people with young people in the agriculture trades, agrifood, forest and landscape ”explains Pascal Augier, Regional Director of Agriculture, food and this forest (DEAF). The Communicator campaign around training in the living trades is one of the 21 measures in the agricultural component, agrifood and forestry of the France Plan Relauncus. The regional campaign completes the two national communication campaigns of the ministry : training campaign since April 15, 2021, Campaign on trades launched on July 1. Campaigns highlighting innovation and social issues (climate change, Food autonomy of the territory, animal wellbeing, Environmental and biodiversity protection, etc.) which are now at the heart of these trades and these training.
90 % professional integration
Every year, Reunion agricultural education welcomes around 2,000 young people in school training and apprenticeship. 60 training courses in agriculture and environmental professions are provided in Reunion, From college to bac + 5. Agricultural high schools have the distinction of being open to all audiences, whatever age, To also facilitate professional retraining projects. Beyond the initial training, Living trades develop and enrich continuous training to strengthen entrepreneurial skills and train in new technologies. Agricultural education has good results in exams and ensures a rate of 90 % professional integration to its graduates, including 25 % trained by learning.
Trades of the future
Living trades are much more diverse than many young people and parents imagine it. In addition, They recruit. To provide proof, The regional diffuse communication campaign, in the form of small films visible, especially on social networks, Five portraits of young people testifying to their motivation and their route. Poultry, Green space management, Quality control in food, Technical advice in sugar cane cultivation, arboriculture : five professions of the future among many others.
