These two labels signed by the publisher of Vasano customer satisfaction analysis solutions are intended to illustrate the efforts made by establishments and brands to provide better experience to their customers according to their Google rating.
Google store ratings appear next to a business name when shoppers interact with a free listing in Google Search or Shopping. It is estimated that 87% of new customers consult the Google profile of a business before going there and that 68% of them trust an establishment with a rating higher than 4. This note, undeniable element of attractiveness, does not always reflect the efforts recently made by the brand or retailer. Indeed, it combines several years of precedence, and changing it by a few tenths can take months or even years, a problem that is all the more difficult to resolve if the number of reviews assigned is large. Because “the past, it’s in the past”, Vasano developed Stickers Business and Stickers Network to help businesses and brands maximize their attractiveness by displaying their updated Google rating. These two new labels thus reveal to potential customers the recent improvement in the in-store experience., immediately visible from the showcase or updated Google sheet.
A response to the challenges of e-reputation
Stickers Business analyzes reviews and calculates the average rating for the last twelve months. If this rating exceeds that registered on Google, it is then time to share it and thus highlight the positive effects of the customer strategy undertaken by brands and merchants. Stickers Business allows points of sale to instantly enhance their updated Google rating. If the average review score from the past year is higher than that displayed on Google, customers can experience this progression as soon as they enter the store. Google ratings offer a closer look at each establishment in a network of brands, but it does not exist, to date, overall rating. Stickers Network displays the overall network satisfaction rating, consolidated from the opinions of each point of sale. This system strengthens consumer confidence and sets the brand apart from the competition..
A simple solution for concrete benefits
A Google rating above 4 is a criterion of choice for consumers, and a difference of at least 0,3 points with competitors can make all the difference. Thanks to Stickers, Vasano gives brands access to a powerful customer reassurance tool, but also to have a reliable measure to recognize the involvement of teams in the field and motivate other points of sale. As part of the launch of Stickers, Vasano will deploy a large communication campaign among the general public on social networks (Tik Tok, Instagram and Facebook). Just launched, the solution has already attracted networks such as Crédit Agricole Sud Méditerranée, Matmut, Normandy Savings Bank, Mobilier de France and ERA Immobilier.
