The signing of women and children underlipperte clothing was known until then only a few initiates. It becomes a brand in its own right with the launch in May of its online store in May, new step in a project including an unprecedented social inclusion component.
The Saperlipoupette brand was “officially” created by professional seamstress Cyndie Minatchy last February.. It already provided a loyal clientele on social networks : since 2020 on Facebook and Instagram and, more recently, sur Tik Tok. Cyndie Minatchy matured her project for a long time thanks to social networks, which allowed it to test and adjust its offer to the expectations and preferences of its first customers. With today a successful offering of mini-collections that complement each other usefully and harmoniously, Saperlipoupette takes the e-commerce step. Opened in May, its online store (Saperlipoupette.com ) develops home delivery throughout the island or, for a lower cost, at a relay point at the Port, not far from Cyndie Minatchy’s sewing workshop. The brand can also be discovered in pop-up boutiques in hotels and stores, like recently on Mother's Day.
Customizable ready-to-wear
Saperlipoupette invents ready-to-wear locally designed and produced, meeting the clothing needs of women until the postpartum period and childcare accessories for children from birth. The brand completes this offer with the possibility of personalizing models.. The customer chooses fabric, color, motif. Baby clothes and childcare accessories can be embroidered with the child’s name. The collections : for women, pants, blouses, robes, etc. For babies, little outfits and accessories (blanket, kit, backpack, changing mat, etc.). For girls or boys, all children's fashion. When it comes to style, Saperlipoupette is distinguished by the tone of pastels in the clothes and by a vintage British and romantic inspiration for its children's accessories. The fabrics also make up the brand’s identity : lin, double gaze, cotton honeycomb, bamboo (hypoallergenic material for babies). Cyndie Minatchy pushes the completeness of the ranges to shared elegance with matching clothes for mother and child.
Assistance with the reintegration of inmates
“I have had a passion for sewing since nursery school ! », declares the founder of Saperlipoupette. Having inherited a family entrepreneurial spirit, Cyndie Minatchy draws on several sources of experience and training. Professional stylist baccalaureate, BTS in fashion professions, internships at Chanel and Carven in Paris, employment in the textile industry. Professional seamstress, she worked until recently for the Ti’Tang Récup association, who designs, manufactures and sells beautifully crafted products made from recycled textiles. “The Saperlipoupette range is washable, therefore sustainable », would also like to clarify Cyndie Minatchy. Before launching into entrepreneurship, she also worked as a sewing instructor at the Domenjod penitentiary center. From there was born the social aspect of his project. Eventually, Cyndie Minatchy would like to open a point of sale in the West at the same time as a second workshop in the Domenjod penitentiary center within the women's section. The management of the penitentiary center is ready to grant him a concession. These will be the next steps in this amazing Saperlipouette project, supported by the Inititative Réunion business creation network : Cyndie Minatchy was one of the eight finalists for the 2024 Western Entrepreneurs Challenge.
