April 24, The Medici agency and the pigeon research office ! presented the results of an unprecedented study on corporate social responsibility (RSE) and its impact on the behavior of Reunion consumers.
Made with a representative panel of 619 inhabitants of the island, The survey underlines the membership of local consumers to the responsibilities responsible for companies. 79 % of Reunionese say they have a better opinion of a brand committed to CSR. 58 % take CSR engagement when purchasing a product or service, in particular in the sectors of lasting goods and food. 60 % of consumers say they are not much inclined to pay more for a product displaying CSR commitments.
