Toppan Holdings Inc., global supplier and leader in printing and authentication solutions, has acquired the Belgian company SELINKO, European pioneer in NFC authentication solutions for luxury and spirits brands. A strategic acquisition meeting the challenges of authenticity and traceability.
Selinko has established himself as a major European player in digital authentication, with a unique NFC technology already adopted by more than 45 prestigious brands in the luxury sectors, spirits and lifestyle. The company has developed advanced expertise in creating custom solutions that transform authentication into 
a truly immersive customer experience. This acquisition aligns with the Toppan Group’s digital transformation strategy. With over 120 years of secure printing expertise, the Toppan group has developed in-depth knowledge in the design and development of NFC and RFID tags specifically adapted to multiple products, containers and packaging. Selinko integration creates technology synergies by combining Toppan's advanced NFC tag and RFID chip technologies with Selinko's sophisticated authentication platform. This fusion of expertise allows the creation of digital authentication and traceability solutions that can be operated anywhere in the world., including in China. Ensemble, they will strengthen IoT services (Internet of Things) and intelligent packaging for the European luxury industry while stimulating its commercial expansion in Japanese markets, Chinese and ASEAN. The current Selinko team remains in place and even strengthens, notably with the recent opening of an office in Paris and the expansion of the team.
A solution to the challenges of the luxury market
Growing Consumer Demand for Transparency, legislation and the rise in counterfeiting are putting considerable pressure on the sector. Counterfeiting has cost luxury brands 4 billion euros and 1,3 billion euros to European wine and spirits companies, leading to the loss of more than 20,000 jobs, especially in Spain, In France, in Italy, in Germany and the United Kingdom. The combination of the technical expertise of Selinko and Toppan consolidates several bases.
Tamper-proof and tamper-proof authentication, to combat market diversion and counterfeiting.
Complete product traceability, from production to sale through recycling, in accordance with local regulations such as the future Digital Product Passport (digital product passport), the European GDPR and the China Data Protection Act, Chinese data protection law.
Improved customer relationships for luxury brands thanks to interactive and personalized services and content.
Innovative sustainability solutions, extending the lifespan of products thanks to long-term guarantees and securing the second-hand market via digital certificates of ownership.
