In its latest European Payment Report, Mollie service platform reveals that many French companies continue to view payments due as a cost center. An approach that leads them to miss out on revenue and under-use data that is strategic for their performance.
In a French market marked by increasing complexity, the stakes are particularly high. While 56% of e-commerce volumes still pass through the bank card network and the use of wallets (digital wallets) progresses quickly (17% of card payments), companies must also deal with strict requirements in terms of strong authentication and the arrival of players like Wero, the European solution for instant simplified transfer with only a telephone number or a QR Code (IBAN meaning). “For a long time, executives approached payments purely from a cost perspective : “How to pay less ?“But that’s no longer the right question”, explains Adrien Dupuis, France manager at Mollie. " Today, the real question is : “How to make our payments smarter ?” Every transaction contains valuable signals about customer behavior, and these signals are still largely unexploited. »
From cash management to payment analysis
The report highlights in particular that the progression of wallets complicates data analysis and can, if the infrastructure is not suitable, generate false refusals. When it is not finely optimized, the rigorous application of strong authentication can weigh on conversion rates. The widespread use of Instant SEPA transfers transforms cash management into continuous management 24 hours a day, seven days a week. To respond to these developments, the report proposes an operational framework : the “Signal & Strategy Model ». Its objective : automate the “noise” (manual tasks, complex reconciliations, flow fragmentation), to allow managers to focus on high value-added signals that concretely improve conversion and profitability. This publication comes as the payments landscape is rapidly transforming in France, with the upcoming arrival of PSD3 and the regulation on payment services (PSR), as well as the deployment of Wero.
