The death on March 21 of the Chairman and CEO Mohamed Ismaël Jina at the age of 49 caused a shock in the Reunionese commercial and economic environment, as the entrepreneur was respected and appreciated for his human qualities.
In addition to its own Jina shoe stores, Mohamed Ismaël Jina had transformed the company founded by his father, Razahhesen Ismaël Jina, and his Nazma wife in a dynamic group holding several franchises in the equipment of the person. His parents had opened a shoe store in Saint-Denis in 1980.
Over 40 years later, Mohamed Ismaël Jina was the leader of ready-to-wear in Reunion, Employing 150 people.
It was in 1997 that Mohamed Ismaël Jina bought the company created by his father, keeping the same name for him for pride for his roots and attachment to his values. The first Jina store had opened at the port the same year. Then the brand had taken place in the first large shopping center created in Reunion, The Sacred Heart Jumbo website, in 2002.
Diversification in ready-to-wear began in 2009. In the economic boom of Reunion, The Jina brand has become one of the most popular on the island. The rapid growth of the group has led to the construction of a headquarters and a logistics center of nearly 2000 m2 in the area of activity of La Mare in Sainte-Marie.
Reunionese trade loses, With Mohamed Ismaël Jina, In addition, a member of the CPME and former president of the CCIR Finance Committee, One of its most eminent representatives.
