The call for candidates is launched. Supported locally by the Initiative Réunion association, The Boutique à l’Essai is aimed at people with a business project, who can test their concept in a pilot store. Supported by CINOR, this innovative proposal is carried out in partnership with the National Federation of Trial Shops and CBo Territoria.
The call for applications for Ma Boutique à l’Essai was launched on October 13. It is open until December 15. It concerns a premises of 63 m2 located Avenue du Beau Pays, the central artery of Beauséjour. It takes place at the foot of a mixed residential and commercial building.. The operation is aimed at project leaders of a local business or service (excluding catering). Within a pilot store, the successful candidate will be able to test their idea and market for a period of six months, renewable once, i.e. 12 months in total. Advantage : the future retailer signs a lease reduced to six months with CbO Territoria, instead of ordinary three-year leases. The six-month lease is renewable once, i.e. a trial period of 12 months. The premises made available by CBo Territoria are new, fitted out and ready for use, with the possibility of keeping it if the test is positive. The goal is to bring something more to the neighborhood, the selection committee will take into account, in his choice, of the commercial offer already present in the catchment area.
Mandatory support
The successful project leader will be supported in putting together their file and creating their business by a committee of experts bringing together Initiative Réunion, the CCI of Reunion, the Maison de l’Emploi Nord and Pôle Emploi. He benefits from a zero-interest loan to help him finance his first equipment. Please note that the other project leaders will not be abandoned however.. If they wish, they can be supported through traditional business creation monitoring. If this first trial store trial is conclusive, others could see the light of day in Reunion.
130 stores on trial in mainland France
More than 80% of the stores tested continued. The concept was born in 2013 in Noyon in Oise. At the time, it was about revitalizing the city center emptied of its businesses. Faced with the success of the formula, this has already been deployed in 100 cities, and will soon be in 30 additional. La Fédération nationale des Boutiques à l’Essai aide à la promotion et à la mise en œuvre du dispositif. Des partenariats locaux offrent l’aide nécessaire au lancement de l’activité. On average, le lancement du commerce demande dans les 30 000 euros d’investissement.
Initiative Réunion
Prêts à taux zéro et accompagnement sont les deux leviers d’action d’Initiative Réunion. L’association est membre d’Initiative France, premier réseau associatif de financement et d’accompagnement des créateurs, repreneurs et développeurs d’entreprise. Créé en 1985, le réseau est fortement ancré localement avec 214 associations réparties sur tout le territoire français, en métropole et outre-mer. Three thousand small businesses have been supported by Initiative Réunion since its creation.
www.initiative-reunion.fr
My Trial Shop calendar
Call for applications
From October 13 until December 15.
Support for candidates
Project leaders responding to the call for applications undertake to be supported and monitored.
Selection committee : January 2022
At the end of the committee, one candidate will be selected. The other candidates will be supported as part of the Initiative Réunion missions..
Support for opening the store : February 2022
Registration and other administrative tasks, installation work, store design, assistance in blocking the financing plan.
Inauguration of the store : mars 2022.
