Warm but generally discreet, The founder of the Iriben group, Philippe Lariche, came out of his reserve, September 4, during the inauguration of the One Fitness club in Sainte-Marie, by revealing the new projects that the group works. With, to start, The arrival at the meeting of the Marie Blachère bakery brand.
One Fitness is a brand of sports clubs created by the Iriben group, a group founded by Philippe Lariche and led by his children, Iris et benjamin, whose contraction and fusion of first names baptized the group. The brand was born in mainland France, eight years ago, in Strasbourg, With the opening of the first one fitness club. The concept relies on the quality of the sports halls on all levels : space, planning, Home, management, Comfortable material general atmosphere, at accessible prices. For the Iriben group, Club sport must also be able to convey social ties. Hence complementary relaxation areas allowing customers to blow in conviviality. A vision, to say the least, from that of the largest club networks, In a hurry to surf on the fitness wave by multiplying the franchises in the four corners of France. The long closure (More than eleven months) Sports rooms during the 2020-21 health crisis only reinforced One Fitness in its quality positioning. The brand continued a measured growth before taking new momentum today. Counting the Bastia club, who opens this month, The brand is displayed on the pediment of 16 integrated clubs. Two more will be created in Alsace by the end of the year, and 10 new addresses are scheduled for next year, this time in franchise. The objective is to constitute a network of 130 clubs across France. The brand launched its franchise at Franchise Expo Paris in March.
Human at the heart of the project
The latest news from One Fitness concerns the meeting with the inauguration at the beginning of September of the One Fitness club in Sainte-Marie opened in July, located overall Kerval a stone's throw from the airport, followed by that of the expansion of the one fitness club of the port. The two clubs now have the same dimension, 2 300 m2, Which makes it the most spacious on the island. One Fitness Réunion employs 15 people in these two establishments, whose sports coaches are all graduates. "We have chosen to put humans at the heart of our project and register the beautiful in our approach. With one fitness, We valorize not only the sports professions, But we offer more than a basic gym, And we claim our role as a local actor ", commented Philippe Lariche on this occasion, in Sainte-Marie, In front of his many guests before cutting the ribbon with the mayor Richard Nirlo.
One Fitness : "The number 1, You are "
Distributed on two levels, The One Fitness clubs in Reunion are fully air conditioned, their flow of air continuously renewed, maintaining a temperature suitable for physical exertion. In a neat setting, These are real sports complexes offering the whole range of training for men and women with very distinct spaces : Free and guided bodybuilding, crossfit room, weightlifting (16 banks), stretching, Broadway room for group lessons, The ride space for walking and bicycle, plus a space reserved for women. And so one fitness has planned places to linger and exchange after physical effort for those who wish. What cultivate the brand's slogan : "The number 1, It's you. »»
