The price observatory, Reunion margins and income has made new elements on pricing training, January 24 during his plenary assembly.
Thanks to the data provided by six large distribution brands (all, except Intermark) Out of 21 consumer products imported directly from metropolis, The OPMR was able to identify the 14 stages of the training of their price and note the following results. Between the purchase in France and the sale in Reunion, Product value increases by 79 % (which does not necessarily reflect the reality of costs for all consumer products, insists the observatory) ; The average sea grant rate corresponds to 13 % of CAF value and represents 8 % of the sale price ; the local chain from the port to the large area weighs for 7 % in the final selling price ; The gross margin of large distribution is 22 %.
OPMR now intends to analyze other links in the value chain, in particular at the local level by targeting more particularly the importers-large, local production and port services.
Like every year, The observatory also published its opinion on the value for money 2025, which will be finalized in March. He reiterates already old requests, including the implementation of two sub -uniers, food and non-food, The removal of rear margins on BQP products, OPMR's participation in negotiations ... He also asked that five proposals are the subject of particular attention, Starting with the expansion of the BQP list to the 21 consumer products which benefited from the reduction in taxation decided by the region in December and to antimoustic products, who could help brake the current chikungunya epidemic. The observatory also requests the fixing of a ceiling price for each product on the BQP list, The enlargement of the list of stores participating in the BQP in areas below 950 m2 and the abolition of taxation on BQP products, including VAT, while mentioning the sea and VAT granting rates for each product on the poster at the entrance to the store.
