The country beef sector, bone, Butchers and distributors, endowed its 2025 charter last month as part of the "Pays beef" weekend, Organized by the SICA Cooperative Révia. The common goal remains to guarantee Reunion consumers access to meat of excellence, born and raised locally, with traceability and a short circuit of the field on the plate.
Between animal competition to highlight the know-how of breeders and auction of award-winning piles at butchers, The SICA REVIA event weekend gathered many professionals on Saturday May 10 and Sunday 11 May 11. The opportunity for the players in the sector to re -enter together by signing the 2025 version of the Country Beef Charter. The country beef charter plays a structuring role for the local sector. Since its creation fifteen years ago, It has helped meet consumer expectations, breeders and butchers. Co -written by all interprofessional actors, It reflects the collective desire to build the future of the sector by constantly reinventing itself. It focuses in particular on a production of excellence, a highlighting of beef products country 100 % meat breed and, On store shelves, Proximity to consumers and a strengthening of communication valuing the synergy of breeder and butcher trades.
A QR code to learn
Animals are raised outdoors in the pastures of the Hauts, Benefiting from around 1 hectare per beast and a natural food based on local grass. With the country beef charter, Distributors undertake to facilitate this access to information for consumers via a well -established country bean department, Communication media visible with QR code and butchers close to their consumers. The sector also wants to be aware that this is a "responsible production". Since water management, with rainwater recovery, until the maintenance of pastures to preserve the vegetation, through the use of local co -products such as straw or molasses, Responsible actions are at the heart of the daily life of breeders in the sector. More than 30 livers are now HVE certified (High environmental value). Finally, Butchers and breeders undertake this year to lead common activities to introduce the public to their complementarity and the similarities of their trades.
