Blanket

Twenty-five years of observation, collection, de traitement et d’analyse de données et de réponses de personnes interrogées dans le cadre de centaines d’enquêtes, sur les produits, les marchés, les comportements d’achat et de consommation… Si quelqu’un est bien placé pour porter un regard objectif sur l’évolution économique et commerciale réunionnaise, sur celle de la grande distribution en particulier, It is...

The franchise has put Reunion Island commerce in tune with France, especially in city centers. The franchise model of standardized offers and stores has not only modernized retail by opening it to contemporary lifestyles, but it has influenced other network commerce models. “Commerce is going through profound changes (e-commerce, multichannel, mode de...

All franchisors (99 %) took advantage of the health crisis to strengthen digital within their organization. • 96% have strengthened their external digital communication. • 93% have strengthened digital tools in internal processes. • 2 out of 3 franchisors have implemented new sales channels (78 % des franchiseurs avec...

Constantly evolving, the franchise model is a factor of reassurance in times of crisis. 70% of franchisees believe they are better able to withstand the crisis than an isolated retailer : •8 out of 10 franchisees are confident about the future of their business and want to stay in their network. •In a growth dynamic, 30 % d’entre eux souhaitent ouvrir un nouveau point...

Focus on two brands carried by young people : les pizzérias fast-good Pizza Cosy et les micro-crèches La Cabane d’Achille & Camille. C’est en 2010 que Pizza Cosy a vu le jour sous l’égide de Florent et David, deux amis motivés par l’envie de créer une entreprise ensemble. À vingt ans, les deux jeunes décident de rassembler toutes leurs économies...

For several years, a wind of freshness and renewal manifests itself on the franchise, which sees the birth of innovative concepts instigated by young inspiring entrepreneurs, eager to write their own success stories, like start-uppers. In 2020, 41% of individual business creators were under 30 years old compared to 38% a year earlier. Un rajeunissement qui...

The poke bowl brand is the winner of the Les Révélations de la Franchise competition organized each year by the French Franchise Federation. Pokawa is a fast food brand created in 2017, which is part of the dynamic of fast casual and healthy food. The founders, Maxime Buhler and Samuel Carré, inveterate travelers, ont créé Pokawa à...

According to the 2022 annual franchise survey, a large majority of franchisees were employees before launching and a majority of franchisors favor recruitment among their employees. Franchisees are 36 years old on average when they open their first point of sale. At the time of their installation, un quart des franchisés décident de changer de...

A total of 1,965 networks divided between 90 activity sectors, 79,134 franchised points of sale for a total turnover of 68,8 billion euros : the 2021 figures for France confirm that franchising is more than ever a solution, comme accélérateur de croissance pour les enseignes et les marques de nombreux secteurs des services...

If export interests the Chatel distillery, the pioneer of Reunion punches first cultivates its local roots by adapting it to the expectations of new generations. The company is committed to the premiumization of all its ranges. “The offers of arranged rums have an air of resemblance, but in fact each one is different and has its own clientele. In my opinion, mes concurrents sont avant...