14.3 C
Meeting
Wednesday 23 July 2025

CATEGORIE LEADER REUNION

Blanket

DURABLE, LOCALE, FAIR : BIO LEADS THE WAY

Ecological transition, environmental issues, eco-responsibility, local production and consumption, transparency, food autonomy, pouvoir d’achat... Established today in a lasting manner in consumption habits, organic continues to evolve, striving to integrate all the aspirations of the moment, and no longer just those of health and naturalness. Because all these values, precisely, have been his since the beginning. In...

NICOLAS celebrates his 200th birthday

The founder of the Nicolas cellars is nothing less than the inventor, in the 19th century, the sale of bottled wine in specialized stores ! Xavier Segall, development director of Nicolas at Covino, demonstrates how the spirit of innovation from the beginning has continued to this day. Meeting Leader : Nicolas celebrates his bicentenary in 2022. En quoi cette ancienneté a de l’importance...

COVINO : the Paille-en-Queue brand takes off

“I want our customers to be proud to buy and consume wines bottled in Reunion Island.. » C’est ainsi que David Cailleux, who had just been promoted to general management of the Indian Ocean Wine Company (COVINO), concluded the interview he gave us in March 2020, à la veille du déclenchement de la crise sanitaire...

Just like mom and dad, except the meal...

Blédina launches a new campaign to draw parents’ attention to the diet of “big babies”. One of the reasons explaining the popularity of Blédina and Blédilait products in Réunion is undoubtedly the excellent communication campaigns, designed in Reunion for the Reunion public, by Blédina Indian Ocean. Three years ago, la campagne « Grandir...

B corp, positive impact company label

B Corp certification is defined as an international movement of companies acting in the general public interest beyond economic performance. B Corp stands for “Benefit Corporation”. Also known as B Corporation or B Lab label, this certification is aimed at commercial companies meeting societal and environmental requirements, ainsi que de gouvernance et de transparence...

Innovation makes it possible to offer variety to parents

La nutrition spécialisée implique une responsabilité vis-à-vis du consommateur encore plus grande que les autres marchés alimentaires. Les explications de Pauline Thiers, Manager Marketing et Catégorie Le marché de la nutrition infantile évolue-t-il uniquement en fonction de la natalité ? Le marché de la nutrition infantile regroupe l’alimentation infantile et les laits infantiles. Le groupe Danone est engagé auprès de l’OMS...

Danone specialized nutrition :Nutricia now distributes Blédina products

The company Nutricia Nutrition Clinique takes over the distribution of the Blédina and Laboratoire Gallia ranges in Réunion, previously entrusted to Mondelez. Through this operational reorganization, Danone invests more locally, and this is the entire philosophy of a pioneering group in health food, social progress and environmental preservation, which appears. Distributed mainly in supermarkets, Blédina, Blédilait...

The meeting, an almost unique market in the world

Twenty-five years of observation, collection, de traitement et d’analyse de données et de réponses de personnes interrogées dans le cadre de centaines d’enquêtes, sur les produits, les marchés, les comportements d’achat et de consommation… Si quelqu’un est bien placé pour porter un regard objectif sur l’évolution économique et commerciale réunionnaise, sur celle de la grande distribution en particulier, It is...

Reunion Island at the time of the metropolis

The franchise has put Reunion Island commerce in tune with France, especially in city centers. The franchise model of standardized offers and stores has not only modernized retail by opening it to contemporary lifestyles, but it has influenced other network commerce models. “Commerce is going through profound changes (e-commerce, multichannel, mode de...

Le digital, big winner of the crisis

All franchisors (99 %) took advantage of the health crisis to strengthen digital within their organization. • 96% have strengthened their external digital communication. • 93% have strengthened digital tools in internal processes. • 2 out of 3 franchisors have implemented new sales channels (78 % des franchiseurs avec...
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