The Price Observatory, of margins and revenues issued its opinion on the 2026 Quality Price Shield on December 12, by reiterating sometimes old requests.
The observatory calls for the effective and lasting generalization of the péi basket in all brands, the expansion of the BQP in a format reduced to 50 products to all sales areas of brands participating in the BQP. It also requests the establishment of a communication campaign bringing together all the partners of the system and the strengthening of its visibility in stores., as well as a tax exemption on shield products, especially in the food sector. For each product category, he requests the establishment of sub-baskets with a ceiling price, while recalling its attachment to quality products, especially nutritionally, and local production. In the DIY sector, the OPMR wishes to double the number of products in the BQP and requests the establishment of a BQP in other sectors of activity, particularly in “auto centers” focused on services and safety parts (brake pads, windshield wipers, tires, etc.). Finally, he insists on the need to strengthen controls and statistical processing of the BQP by State services and to communicate on the resulting analyzes.
