The Reunion brand arrives in Guadeloupe. A new step for the solar makeup project designed and carried by Sarra Vencatachellum.
In the growing community of consumers sensitive to clean beauty, The Island Cosmetics reaches a new milestone in its history : the 3-in-1 solar makeup brand born in Reunion Island is setting up in the Antilles, with an official arrival in Guadeloupe since December 1st. This expansion results from a partnership with Synoa Pharma, leading cosmetics distributor in Guadeloupe and Martinique. A turning point for the start-up which intends to promote overseas solar expertise beyond Reunion Island by sending a clear message : Overseas territories are lands of innovation capable of creating new beauty standards. The arrival of The Island Cosmetics in the Antilles is also the product of a meeting and strong support for Sarra Vencatachellum : that of Kelly Massol, the successful Guadeloupean entrepreneur, founder of Secrets de Loly, the first French brand of natural cosmetic products for textured hair, which has experienced spectacular growth in recent years. Kelly Massol coached Sarra during the Génération Entrepreneurs show on France.tv/La 1ère. This link opens the way to a new phase of development, anchored in solidarity and entrepreneurial sisterhood. “The arrival of The Island Cosmetics in the West Indies is not simply a new distribution : this is the opening of a chapter that we have wanted to write for a long time. Synoa Pharma gives us the means to do it seriously, respect et ambition », annonce Sarra Vencatachellum, CEO and founder of The Island Cosmetics.
