The success of skip my perfect short cycle allows the brand to rely on the dynamics created to launch its 2025 innovations. Alongside references Express efficiency, Protect color and odor control, Launched last September, Two new references complete the range : White crystal and sensitive skins.
The first one, White crystal, promises a double white action : a revival of white linen and the fight of yellowing and gritty fabrics, even from fifteen minutes, thanks to its 4 actions technology : Optical azurants for the whiteness effect, A technology preventing the redepower of the tissue spots during the washing cycle, a protective shield to prevent the inlay of future spots, and a bio-enzyme to reduce the graying effect. This laundry fights the yellowing of the laundry while reviving white. The second, ECARF certified (European Center for Allergy Research Foundation) Sweet combination and hypoallergenic scent, especially for washing clothes in direct contact with the skin. Thanks to its new composition, It offers a laundry with a double action : Sweetness for skin and hypoallergenic scent. Developed with a hypoallergenic fragrance, Sensitive skin skip guarantees in -depth hygiene while avoiding allergic risks.
Two other new features for very sensitive skin
0 % perfume formula, 0 % colors and 0 % Mit-kit preservatives: Zero % skip has been developed in close connection with ECARF certified allergists. Designed in collaboration with pediatricians of the Ecarf label, Baby skip also incorporates technology that neutralizes odors while respecting sensitive skin. Formula without preservatives Mit-bed4, Hypoallergenic perfume.
