Sold so far online, Moero, The Reunionese brand of organic clothing, has just opened its first eco-box store in Bellepierre in March in March. Small shop but important step for Vincent Sellom, Pioneer fashionable organic textile fashion in Reunion.
Another pride of this beginning of 2021 for Vincent Sellom, The label "Made by Réunion" assigned to it by the Chamber of Trades and Crafts for its creations all made locally from a raw material imported from Türkiye and India. Chemise, polo, tank top, t-shirt, robe, skirt… : revisiting the standards of clothing for outdoor activities, Vincent Sellom draws his bosses, coupe, embroidery and sew himself his fabrics. A sewing mini-workshop is coupled with its exhibition space including a fitting room. The offer is diverse, soothing tones, discreet, elegant, are distinguished by simplicity, A way to go to the point. The organic confirms the approach : Vincent Sellom is the only local fashion designer to offer completely organic clothes, that is to say whose fabric (Coton Bio) and the ink of printed patterns are certified by the organic organism of organic textiles, GOTS. How is Vincent Sellom remains a locally pioneer. No other organic offer is displayed in Reunion. No organic radius appeared in clothing signs. "Try an organic cotton clothing, You will immediately feel the difference. The fabric is finer and more comfortable. "Moero nevertheless offers the same line of clothing for outdoor activities in polyester technical material. Vincent Sellom aims for professionalization and is more particularly intended for business clientele (golf, tennis, Equestrian centers so far ...) wishing to provide quality outfit personnel. "The two collections, Organic cotton and technical polyester material, can be personalized, ”he said.
Reunionese and Breton
Moero's adventure started in Brittany in 2013. "It was the time of a controversy over the fabric screen printing inks. Fashion and drawing fascinated me. I had the click to create a collection with natural materials. »Vincent Sellom invents the name Moero and his first models are found in windows in Rennes and Lorient (They are always, as well as in Paris). The adventure continues in Reunion where he moved in 2015 social networks in 2015, Some noted parades. He finds an audience, Convinced not so much by organic in itself as by the higher comfort of organic cotton. With the opening of a physical point of sale, Online pre -order continues on www.muero.fr, But customers can now see and touch the clothes, Try them and dialogue with the creator. "People prefer contact with the product and the producer. The opening of this store is in the logical suite of my development, "said Vincent Sellom, the collections of which are also distributed in Saint-Gilles. Next step ? "Open a larger shop, Maybe in the south, in Saint-Pierre, To give Moero greater visibility. »
Boutique ecobox Moero : 46C, Topazes alley, Bellepierre.
