This change of identity, effective since December, marks a new stage in the development of the Reunion specialist in the outsourcing of commercial functions, subsidiary of the national leader ORA, present for several years in Reunion and Mayotte and engaged on a daily basis alongside local brands and retailers.
With this new name, OP Marketing Services confirms its desire to refocus on the expertise of its core business : merchandising, commercial animation, retail media, organization of events (OP Marketing Services will continue to organize the StratCo Run commercial strategies congress, the 2026 edition of which will be held on October 8). “More broadly, we remain faithful to all the measures intended to maximize the visibility and performance of products and brands at the point of sale. No organizational modification accompanies this change : the teams, the interlocutors, contractual commitments as well as all services remain unchanged. Only identity evolves, to better reflect the vision, the ambitions and strategic positioning of the company for the years to come”, warns Nathanaël Juricic, director of DROM development at OP Marketing Services.
A new dynamic
With its local expertise and a team located throughout Reunion Island, the company supports brands in their development and activation at points of sale. “This name change marks a new dynamic, focused on innovation, operational efficiency and proximity. OP Marketing Services embodies our desire to be a trusted local partner, capable of offering tailor-made solutions adapted to the realities of the Reunion market. Anchored in the heart of the territory, OP Marketing Services will continue its mission : sustainably supporting brands in their growth, support their visibility and generate value directly at the point of sale”, declares Rémi Baestlé, CEO of the ORA group.
