With its powder laundry, Breton drug addict craftsman limits the carbon footprint of laundry maintenance by eliminating water from its product and protects the skin by excluding dyes and preservatives from its composition.
Buy locally has become one of consumer priorities, Like respect for the environment : Proximity and ecology expectations historically embodied by Briochin. This time, It is in the laundry department that consumers will take advantage of traditional centenary know-how, natural and effective of the Briochin brand. The Breton druggist offers two unpublished detergents in large distribution. Powder, These two detergents are concentrated and allow not to transport water. They meet the strict conditions of the Ecocert label and are the only ones of this type to be manufactured in France. This unique duo of powdered detergent, without coloring or preservative, is 97 % of natural origin. Each powder takes up the former formulas : The laundry in brilliant powder with percarbonate for white, Bicarbonate color powder powder for all colors.
Briochin returns to the fundamentals of the laundry
Briochin offers his detergents in sachets with reduced plastic content (- 90 % compared to a container). Beyond their ecological qualities, These powders are also economical and practical : highly concentrated, They allow up to 35 washes. 
They can easily be kept thanks to their climble zip and simply dose with their little shovel supplied. The idea of this innovation, which revives the common sense of yesteryear, is not the fruit of chance. She was born out of the success of the Barrel Collector that Briochin had released in a limited edition to celebrate her 100th anniversary in 2019. The brand has decided to transform the experience to meet consumer expectations in the matter with two supplementary powder laundry.
