The 2025 edition of the International Restoration Show, hotel and food industry (Grave) was held from January 23 to 27 in Eurexpo Lyon. On the space devoted to the overseas of business France, Ultramarine exhibitors, of which a majority came from the meeting, have represented no less than fifty brands in their territories.
Intense emotion group, Sopema OI, Reunite, The cabin in Sara, Métiss rums, Furniture flavors and BCD composed the Reunion participants in this professional reference meeting for the catering sectors, hotel and delicatessen. The opportunity to highlight not only the offers, But logistical distribution solutions in metropolitan area of Reunion products offered by Sopema Oi and by the collaborative export group intense emotion, supported by the Reunion Export Club. Under the Intense Emotion Share brand, Nine flagships of the local food industry gathered to present their products to the Sirha. It should be noted the place of Reunionese female entrepreneurship in this group, evidenced, in contact with the public, Okay is a week, founder of the western brewery with its beers in geranium, pineapple or ginger ; Karina Madou Ledenon, Director of Emilie Confectionery, who presented his letchis jams, Orange papayas, banana, goyaviers, Etc.et Gwenn Atheaux, founder of nature from here and elsewhere, Who made her herbal teas known to original mixtures (Chaï Curcuma Péi, earl grey géranium, etc.). Grégory Blard came to defend the superb colors of the arranged arranged rums arranged blard. Intense emotion, It was also Calicoco products, Pro vanille, Bourbon Bio banana, Royal Bourbon. The international show represented a great opportunity to introduce Reunionese flavors to a demanding international audience. Each company has offered a selection of products, ranging from spices to craft drinks, Under this common banner intense emotion. The culinary animation of the overseas stands was ensured by the Guadeloupe chief Béatrice Fabignon, who gave pride of place to Reunionese specialties.
Over 250,000 visitors
For Sopema Oi also, The Sirha's meeting was important, and the balance sheet is deemed positive. SOPEMA OI has set up in Montpellier, at the end of last year, A platform* offering a logistics tool that guarantees regular supply, fast, frozen quality products and Reunionese original grocery store (A second container is being shipped). An offer intended in particular the Reunion catering sector in mainland France, But not only since non -Reunion restaurants have also been interested in local products. To have maximum availability towards the public, SOPEMA OI has moved in force with a team of six people. Result : positive feedback and promises of orders that have since materialized. But the Sirha also made it possible to better understand the diversity of needs and expectations of CHR professionals. Namely, for some, the need to have substantial volumes of products, while, for others, on the contrary, The lack of storage space limits the possibility of ordering too large quantities. Grande satisfaction, SO, For Reunion participants in this twenty-second edition of the Sirha, which has experienced record attendance, up 22 %, With more than 250,000 visitors.
* See Leader Réunion n ° 236, November 2024, and on leaderreunion.fr.
