The world's largest interactive audio platform for children, Tonies, launches Toniebox 2 and Tonieplay, a new generation of interactive audio entertainment, which redefines the way children grow independently through listening, to touch and play.
Building on the success of the original Toniebox 1, the Toniebox 2 enriches the proven Tonies concept to meet a greater number of needs of today's children : foster independence and confidence, enrich family rituals and promote good sleep habits. With its new 1+ certification and its extension to screenless games thanks to Tonieplay, Toniebox 2 is aimed at a wider audience than ever, from 1 to 9 years and over. Designed to grow and evolve with children, Toniebox 2 offers content tailored to specific age groups for a captivating experience for years. With these innovations, Tonies wants to strengthen its role as a companion of children and an essential element of family life, both in everyday life and throughout early childhood development.
The Tonies experience
Tonies was created to provide children with a digital storytelling experience that stimulates their imagination, their creativity and self-confidence. With more than 9,5 million Tonieboxes and more than 125 million Tonies figurines sold, the original Toniebox 1 created a new category of entertainment. Designed around a simple gesture : place Tonies figurines on the Toniebox to access a catalog of characters, popular stories and songs, all over the world and locally, as well as new content to explore, the Toniebox already brings joy and imagination to families in more than 100 countries. Toniebox 2 adds a new generation of features, interactivity and gameplay to the Tonies experience that children – and their parents – already know and appreciate. From sensory learning with Mes Premiers Tonies to dynamic and interactive games with Tonieplay, the Toniebox 2 experience evolves with each child and their family. Thanks to the updated Tonies app, parents can adjust settings, monitor usage and have peace of mind knowing their children are playing independently, without being exposed to screens, to advertisements or other content beyond the Tonies ecosystem.
Tonieplay, gaming without screen
Compatible only with Toniebox 2, This interactive, screen-free gaming experience invites children to actively lead their own stories and learning journeys with games, quizzes, adventures and challenges beyond listening. Tonieplay games promote teamwork, decision making and play, while tactile interactions and light animations arouse positive emotions from the first contact. Developed by a team of internal and external experts in education and video games, Tonieplay relies on a new proprietary game engine creating a fully interactive ecosystem.
A global launch
The Toniebox 2 and Tonieplay were officially launched and shipped on September 15 to Central and Eastern European countries, UK, In France, Canada, in Australia and New Zealand. They will be on October 5 in North America.
