The big event of commercial strategies in Reunion returns for a fourth edition full of meaning and impact.
This event from the Ino, association of the ORA group for the integration and integration of young people in social and professional difficulty (See article next page), is organized by Optimark Ocean Indian and Leader Meeting with the support of the ORA group. « StratCo Run, it's not just an event : It is a link catalyst, professional pride and common vision for Reunionese trade ”, underlines Rémi Baetslé, President of the ORA Group. In a constantly changing commercial world, Stratco Run 2025 offers a beneficial return to the fundamentals : the human, the land, simplicity and excellence in execution. This edition is placed under the sign of the concrete, efficiency and meaning, with a program designed to inspire, Challenger and connect Reunion professionals.
An edition open to young talents
IAE students, of L’Sspa, EGC and other local schools will be invited to participate, alongside professionals, to stratco run 2025. The occasion, for them, learn, to exchange and build their future.
STRATCO RUN 2025
DATE : September 25, 2025 Location : CAMBAIA CINE (Saint-Paul)
Open ticket office : Take advantage of Early Buyer prices !
The event is open to all trade professionals, marketing and distribution. Early Buyer prices currently available. Book now on www.stratcorun.re.
The Stratco Run 2025 trophies to honor commercial talents
Flagship closing event of the commercial strategies congress, The Stratco Run trophies come back for a second edition. With, This year, A novelty to better honor the dynamism and the talents of the Reunion territory.
This highlight values excellence, the audacity and creativity of trade actors in our territory. Real showcase of Reunionese know-how, The Stratco Run trophies greet the most inspiring initiatives in a local transformation context, where innovation, Client proximity and social responsibility take a central place.
Six Stratco Run trophies
In 2025, Six categories are open to the candidacy and the rewards for this second edition :
• Best sales forces designated by the hypermarkets of the island brands.
• More beautiful theatrizations of promotional areas in large distribution.
• Favorite by Yves Puget, LSA editorial director.
• Jury’s favorite 2025.
• CSR trophy (New 2025), For a social and environmental impact action.
• The Reunionese woman of the year (New 2025), To reward female engagement in economic development.
Application files are available online on www.stratcorun.re from early June 2025.
Ino and the professional integration of young people
Association of the ORA group for the integration and integration of young people in social and professional difficulty, Ino is also, since last year, The organizing structure of the Stratco Run Congress. The explanations of its president, Michel Baetslé.
Meeting Leader : For what purpose was the Inoe association been created ?
Michel Baetslé : How, It’s much more than an association, It is a real springboard to the future for young people in difficulty. We are responsible for promoting their professional integration into the trade professions, sales and distribution. We believe that these sectors are powerful emancipation levers and we act concretely to create bridges between young people and the professional world. Thanks to targeted training, Solid partnerships-Red cross insertion, Epide, School of second chance ... - and unifying events like Stratco Run, We support each young person towards employment with ambition and benevolence.
The organization of events and professional fairs is among your goals : What does Stratco run represent for you ?
Organized by Ino, Stratco Run is the strategic meeting of distribution decision-makers in Reunion. This unique event brings together major players in the GMS sector, GSS and Retail/Boutiques for a day of exchanges, testimonials and inspiration. Our ambition is to enhance best practices, to do benchmark between professionals and to open new commercial prospects for Reunion companies.
What professional integration projects are implementing you for young people ?
The Inoe mission focuses on a complete three -step integration course. Firstly, The selection of young people enrolled in integration structure and exposed to the selectivity of the labor market for their return to employment. On the other hand, Training in trade and large distribution professions. Finally, hiring within the ORA group and its partners. We have already carried out four sales employee training sessions in Marseille in 2024 and a first session, Always in Marseille, At the beginning of 2025. Two of these training courses were carried out in partnership with the Red Cross insertion, with a recruitment rate within the ORA group of 60 % of participants. A session in partnership with EPIDE and a session in partnership with the School of Second Chance, with each a recruitment rate at ORA of 80 %. The project is to support by session 12 candidates in social and professional difficulty to allow their rise in skills and their return to employment. Inoe and optiway, ORA's training organization, thus undertake to make the trade and mass distribution professions accessible to people registered in integration structures via specialized training and suitable support.
What message would you like to send to Reunionese companies ?
The Inoe association needs your support. Your contribution makes it possible to finance integration projects and to sustainably support young people in difficulty in their professional career. Donations made for the benefit of the Inoe association give the right to a tax reduction of 60 %, in accordance with the legislation in force. By supporting ino, You act concretely for equal opportunities and social inclusion.
