At the moment when the tiger mosquito, well known in Reunion, continues its establishment in France, driven by global warming, the new brand of insecticide “K” strengthens its presence in mass distribution.
Last year, the first French brand specializing in household insecticides made a notable entry into mass distribution, with a singular credo : "When we tried everything against insects, y’a k. "Its success shows today that it corresponds to consumer expectations in the field, By proposing solutions combining respect for the environment and efficiency to face the hassles linked to insects. It even generates a higher weekly turnover than that of certain brands already well installed. After a promising first summer in three brands, The brand accentuates its presence this year with marketing in three additional stores.
An asset from the distillation of plants
Launched by the Breton company Harris-Briochin, K has the particularity of benefiting from the expertise of the Altaïr group and its seventy-seven years of experience in the matter. Based on pheromones and active ingredients of vegetable origin, Mineral and mechanical for a fight and active prevention against all types of creeping or flying insects, The effectiveness of K formulas is validated by independent laboratories. This is the case with the antimoustic spiral k, Made in France and formulated from Geraniol, An asset from the distillation of plants, recognized for its repellent properties against mosquitoes - including tiger mosquitoes ! If the spiral removes mosquitoes away outdoors for 3 and a half hours - promise of hassle -free summer evenings - its diffuser for the interior ensures 45 serene nights.
A range of 12 products
These two antimoustics are among the 12 products offered by K since its launch last year (Including a food mite trap, A moth trap for clothing and a spray against creeping and flying insects). A range that is growing this year with the arrival, in April, of three new features intended for bedbugs, including an insecticide trap to prevent infestations.
