It is to accompany Dry January and extend the “drinking well” movement that the French brand of sparkling water with botanical extracts is launching its new can format..
Lightweight, elegant and 100% recyclable, Joséphine aluminum cans are a more economical format, more practical and more efficient logistically : reduced weight, easy storage and limited carbon impact. A choice that fits with major market trends, in a dynamic driven by the responsible pleasure segment, of nomadic and well-being-oriented consumption. Sugar free, calorie-free and natural, Joséphine sparkling waters are part of this trend. With the first three flavors (Citron & Rose, Mirabelle & Cinnamon, Blueberry & Linden) two new features are added : Raspberry & Rosemary and Apple & Mint. Joséphine is distributed in mainland France in GMS and CHR. References available in two bottle formats and now in cans.
