After the success of its 100 % vegetable ham recognized flavor of the year 2025, Happyvore returns with two innovations in the plant catering department : pea slices & Tomato and pea flavor beans & Curry flavor beans. Two recipes that reinvent traditional vegetable slices in order to seduce more flexitarians.
Developed from a mixture of pea and beans, The new vegetable slices are classified Nutri-Score A and have a green notation on Yuka. They offer a realistic fibrous texture from differentiating but consensual recipes.
Delicately seasoned, They can be enjoyed both cold in sandwich or in salads and integrated in hot recipes. Also recognized as flavor of the year 2025, They are among the favorite slices of the French. Happyvore vegetable slices have been distributed in supermarkets since September 1st. To accompany this outing, Happyvore deploys a 360 ° launch plan : digital campaigns, plan d’influence massif, contests, tasting entertainment and prominent store operations ... the objective : attract new consumers looking for variety, of practicality and pleasure.
More than 20 products available
Launched in 2019 by Guillaume Dubois, Happyvore intends to allow everyone to reduce their meat consumption thanks to their gourmet and varied substitutes. Its products, which contain very few saturated fats and are respectful of the environment, take up the codes of meat in flavor, in texture and cooking. Soy, rich in protein (20 g South 100 g), They display the highest intention for purchase in their category, According to a 2025 consopole study. Available in more than 7,500 points of sale throughout the national territory, in more than 5,000 restaurants and on the brand's online store, The Happyvore range now has more than 20 products.
