Since its creation in 1972, Fruit d’Or focuses on the benefits of sunflower and rapeseed seeds. In September 2021, the brand is moving forward on the plant-based path with a 100% plant-based brochure, lactose-free and buttery flavored.
During the crisis, 69% of French people have returned to cooking. This increased desire for homemade food is accompanied by the search for better health through food.. Thus a quarter of consumers have turned to plant-based alternatives, to reduce the share of products of animal origin in their daily consumption. Taste nevertheless remains a determining criterion in the food choices of 52% of French people.. Upfield Group brand, world's leading producer of vegetable margarine, Fruit d’Or relied on its health expertise and years of research in R&D pour lancer Fruit d’Or Gourmet, a 100% plant-based wafer with a buttery flavor, for all everyday uses in the kitchen. Fruit d’Or Gourmet, it’s the pleasure of butter without any ingredient of animal origin. With its entirely plant-based recipe, sans lactose, allergen-free and palm oil-free, Fruit d’Or Gourmet is the perfect alternative to butter, without compromising on taste or performance. Perfect for all diets and personal beliefs (animal wellbeing, ecological awareness…). Its 79% fat content gives it exceptional versatility in terms of uses.. In cooking, in the kitchen, in pastry, like a sandwich, Fruit d’Or Gourmet is used in exactly the same way as butter, to bring taste and creaminess to all preparations. otherwise, its compact blister format, ready for cutting, facilitates its use in cooking and baking. To vary the pleasures, Fruit d’Or Gourmet is available in two versions. : “sweet” and “sea salt”.
Six ingredients that are good for us
The Fruit d’Or Gourmet recipe is made from six ingredients (plus salt for “sea salt”). It is a combination of 79% non-hydrogenated vegetable oils. (sunflower, rapeseed, coco), of water, a natural emulsifier (sunflower lecithin), a preparation based on “snap” bean proteins, a natural coloring (the beta- carotene) and natural flavors to obtain its taste. It combines the natural properties of each vegetable oil, rich in Omega 3, vitamins E, supplemented with vitamins A and D. As a reminder, Omega 3 are so-called essential fatty acids, that is to say, our body does not know how to make them. It is therefore the diet which must provide them. Consuming Omega 3 and 6 is essential for the proper functioning of the body and contributes to the good maintenance of the heart and a good nutritional balance.. On the other hand, Fruit d’Or Gourmet contains less saturated fatty acids (48 %) than an animal fat (57 %).
