The 2023-2024 partnership agreement for the implementation of the regional action plan in favor of female entrepreneurship (Paref) was signed on February 10 by the prefecture, the Department, the Region, Bpifrance and BNP Paribas Réunion. Increasing the participation of women in business creation is indeed an issue of empowerment and real equality particularly in Reunion where women are more exposed to precariousness : Only 45 % of women aged 15 to 64 are employed in 2021 against 53 % of men and 69 % of their metropolitan counterparts. The 2023-2024 agreement strengthens the partnership dynamic in place since 2014, Confirmed by the figures for the latest INSEE study. The share of women among entrepreneurs increased from 32 % to 37 % between 2010 and 2018, Or a level now close to the national average (38 %). Business creators in 2018 have more advantages than previous generations. They benefit from a clearly higher school level, Whether vis-à-vis Reunionese in 2014 that Reunionese in 2018. They are also more likely to benefit from support for business creation or resumption, or external funding. They are also more present on the Internet and all social networks. Finally, They are more motivated than men by being independent : 66 % of them aim to provide their own employment, Against 54 % of Reunionese. The results remain unsatisfactory, Especially when compared to those in Metropolis. Fact, The target of 40 % of entrepreneurs set in 2013 is still not achieved, and geographic and sectoral disparities remain. So, Three -quarters of entrepreneurs exercise in the three health sectors, household services (coiffure, beauty treatments, etc.) and trade.
