A superconnector that simplifies and accelerates the integration of loyalty programs into the retailer ecosystem : this is the latest proposal from the Eagle Eye e-marketing platform.
So far, integrating a loyalty solution involved code, des tests, validations. An engineering site, with risk of breakage at each connection. With Connect, Eagle Eye is a game changer. What was a complex process becomes a simple “plug and play”. Loyalty ceases to be a fixed system, prisoner of an architecture, to become a mechanism capable of circulating between networks, to adapt to uses and adjust the experience in real time. In a word, loyalty is no longer hostage to technical millefeuille. A major challenge even though it’s a simple marketing “bonus”, the loyalty program tends to become the nervous system of retail. Except that this centrality has a downside : technical complexity. Launching or modifying a loyalty program requires reconnecting all internal systems – CRM, caisse, e-commerce, mobile application – at the cost of often lengthy integrations, complex and uncertain. Result : too many retailers are hesitant to modernize their systems for fear of triggering a digital nightmare.
Business tools linked together
Native extension of the Eagle Eye AIR platform, Connect acts as an intelligent orchestration layer, which links the retailer's business tools together. No need to reconnect everything, to recode everything. The solution piggybacks on top of existing infrastructure thanks to its six preconfigured connectors, already ready, compatible with the most widespread technologies on the market. Sized to support high traffic environments, the system ensures continuous circulation of loyalty data and promotional offers without interruption, without delay, without manual handling.
