Creator of the approach, Strategies & Indian Ocean Territories has chosen to partner with the Becom agency in order to deploy this strategic communication method in Madagascar.
At the basis of this alliance, a conviction shared by both agencies : “In a world in transition, businesses, leaders and territories must structure their leadership, clarify their contribution, and make their impact more readable. This involves strengthening their attractiveness and performance. » By combining the regional expertise of Stratégies & Territories and local roots of Becom, they intend to support Malagasy organizations in adopting impact-oriented communication, consistency and sustainable performance : Positive Brand. This approach goes beyond traditional marketing models through its strategic aim. It aims to help organizations become “positive impact brands”, that is to say actors recognized for their contribution and their ability to unite sustainably around a project, by aligning positioning, impact measurement, actions, communication… The launch took place on March 4 in Antananarivo, during a press conference followed by an event bringing together more than 80 business leaders and institutional players from the Big Island, came to discover this approach which offers another way of communicating and a new lease of life in marketing.
Positive Brand serving regional dynamics
“Positive Brand cooperation was born in the Indian Ocean. It was natural for it to deploy in Madagascar with a partner deeply anchored in the economic and cultural realities of the country.", explains Catherine Payet, Director General of Strategies & Indian Ocean Territories. For Tantely Rakotomalala, founder of Becom, this partnership marks an important milestone : “By combining regional strategic vision and detailed knowledge of the Malagasy terrain, we create a stronger support capacity adapted to the challenges of local organizations. » This agreement is in line with the dynamics of economic cooperation driven in the region, in particular that of the Indian Ocean CEO Summit, next April 9 and 10 in Antananarivo, where the two agencies have chosen to combine their expertise to support businesses, institutions and territories in their strategic evolution.
