Hotwire, communications consulting agency, marketing and public relations of tech brands, et The House of Beautiful Business, network dedicated to brands in search of reinvention, collaborated in the writing of the report entitled “The discourse of brands in the age of AI”. A report that presents original and inspiring research.
As AI becomes ubiquitous, son impact...
The dematerialization of loyalty cards offers a new field of action for fraudsters in the digital world.
For Leonard Moustacchis, CIAM and I-Tracing Identities offer director, cybersecurity services specialist, “the dematerialization of the loyalty card has been an underlying trend for many years for the greatest benefit of customers, brands and… fraudsters”. So, the...
Social media management specialist Hootsuite publishes Social Trends 2024 report, which reveals that, if the social landscape has evolved a lot, brands’ approach to social media remains constant.
Based on a commercial survey of 4,281 marketers and a general public survey of 4,508 people, the main trends...
Pension reform has led to a number of new measures. During a webinar organized by Absoluce in partnership with Factorielles, company specializing in social protection advice for business leaders, Absoluce experts explained how it can modify the retirement strategies of employees and non-employees.
Several elements explain the difficulties..
In 2024, the field of artificial intelligence continues its meteoric growth, playing a central role in the evolution of businesses and industries around the world. Companies will exploit artificial intelligence (IA) to optimize processes, lower the costs, increase operational efficiency and gain competitive advantage in the market. At the same time, industries will turn....
Inflation, geopolitical uncertainties, tensions on the supply chain… The ready-to-wear sector is currently in the grip of a very uncertain context. in parallel, players in this industry are faced with new behaviors from consumers, as well as a shortage of staff, whether they are qualified craftsmen, front-line employees or even digital experts. Laurent...
Important French player in the field of affiliate marketing, Affilae reveals ten trends that will redefine the digital landscape. In collaboration with brands and content creators, Affilae anticipates a year 2024 marked in particular by a strategic fusion of the influence and power of affiliation, supported by innovative technologies.
Apogée de l’influence
Depuis son émergence au début...
To optimize the profitability of its real estate assets, the formation of a family SARL can be a particularly interesting solution. Claire Muller and Frédéric Thienpont, partners Walter France, decipher the issues.
Différents types de location existent pour les biens immobiliers
La location meublée consiste à louer un bien avec tout le mobilier nécessaire pour vivre. Non-professional furnished rental...
StratCo Run, the commercial strategies congress in Reunion, is back at the Cambaie cinema on September 26, 2024. This third edition of the annual meeting of economic decision-makers in Reunion Island focuses this year on food innovation and artificial intelligence., with the exceptional participation of Xavier Terlet, director of innovation at SIAL. He will preview the....
We owe this meeting to the brand new company Borsomin, created by ceramists Yann Colleu and Lisa Liu. They offer the first collection of Chinese porcelain tableware inspired by Reunion Island., whose shapes and colors showcase the nature of Reunion Island.
Borsomin high quality and luxury porcelain (" at the edge of...
