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Import, une filière économique à part entière « L’importation est une filière pour le territoire au même titre que l’industrie ou l’agriculture. My goal is to have it recognized as such.”, announces Philippe-Alexandre Rebboah, elected to the presidency of the Reunion Island Import and Trade Union (SURE) in November 2022. Eighty percent of products consumed in Reunion Island..

Founded in 2005 by journalist Nicolas Martin, the Réunionnais du monde site opens a unique window on the Réunionese diaspora in mainland France and across the world. A diaspora deeply attached to its native island and who only asks to contribute to its influence. Reunion Islanders of the world reveal a little-known reality in Reunion itself : Notoriety...

Salaisons de Bourbon is preparing to celebrate its fifty years of existence with a commercial event in August and September. In addition to its loyalty to the tradition of Creole charcuterie, it is also its ability to adapt to the market and anticipate the future which characterizes this emblematic company of the Reunion agri-food industry.. Originally specialized in smoking charcuterie,...

Ipsos Indian Ocean :les comportements d'achat suivis à la loupe ne société fragmentée dans ses goûts, ses opinions, his behaviors, but also in search of a solidarity to reinvent to find collective solutions to the anxieties of the time. This is the observation that emerges from Ipsos Indian Ocean studies, the Reunion branch of the famous French institute Ipsos, established in Reunion...

Known to be “at the heart of the Reunion Islanders’ plate”, Ilôt Surgelé is preparing to launch a unique additional frozen food offering combining organic products, vegan, gluten-free and lactose-free. A first not only in Reunion, but an innovation also in mainland France where there is currently only one store that has adopted this concept. Soutenue par de l’information en...

Director Large Distribution Indian Ocean GBH, Amaury de Lavigne takes stock of the renovation of Carrefour and Carrefour Market points of sale in Reunion. Supporting figures, it exposes the current place of the brand in the Reunion commercial landscape.   Meeting Leader : Consumers have been able to see the transformation of Carrefour stores since the takeover of Vindémia, il...

This is an aspect of the Bernard Hayot Group (GBH) hitherto little perceived in its full extent that Michel Lapeyre, its general director Africa–Middle East–Maghreb–Indian Ocean, highlights in the interview he gave us. All companies today are, somehow, “put on notice” to explain what they accomplish in terms of employment, societal progress, preservation of the environment, local development,...

If Brasseries de Bourbon is famous for reusing beer bottles, we know less about its efforts to reduce its environmental impact. Among the objectives that the Reunion brewery has set for the future is increasing the rate of recovery and reuse of its consumed glass bottles.. This rate has been at 70% for years.. Un taux déjà...

Launched in 2018, the Tezi Tea range of iced teas was first produced in the Netherlands before fully becoming Nou la fé in 2021. The growing market for iced teas, the search for a third growth lever after beer and sodas, skills available internally and enthusiasm to spare : la gamme de thés glacés Tezi...

“If I understand correctly, Brasseries de Bourbon is preparing for the next sixty years…” : Ericka Bareigts, mayor of Saint-Denis, summarized, by this remark, the interventions of Edwin Botterman, general manager of Brasseries de Bourbon, and Pascal Sabrié, Africa-Indian Ocean Director of the Heineken group, on the occasion of the 60th anniversary of the company, last month. De retour à la tête de Brasseries de Bourbon depuis...