Blanket

Ipsos Indian Ocean :les comportements d'achat suivis à la loupe ne société fragmentée dans ses goûts, ses opinions, his behaviors, but also in search of a solidarity to reinvent to find collective solutions to the anxieties of the time. This is the observation that emerges from Ipsos Indian Ocean studies, the Reunion branch of the famous French institute Ipsos, established in Reunion...

Known to be “at the heart of the Reunion Islanders’ plate”, Ilôt Surgelé is preparing to launch a unique additional frozen food offering combining organic products, vegan, gluten-free and lactose-free. A first not only in Reunion, but an innovation also in mainland France where there is currently only one store that has adopted this concept. Soutenue par de l’information en...

Director Large Distribution Indian Ocean GBH, Amaury de Lavigne fait le point sur la rénovation des points de vente Carrefour et Carrefour Market à La Réunion. Supporting figures, il expose la place actuelle de l’enseigne dans le paysage commercial réunionnais.   Meeting Leader : Les consommateurs ont pu voir la transformation des magasins Carrefour depuis la reprise de Vindémia, il...

This is an aspect of the Bernard Hayot Group (GBH) hitherto little perceived in its full extent that Michel Lapeyre, its general director Africa–Middle East–Maghreb–Indian Ocean, highlights in the interview he gave us. All companies today are, somehow, “put on notice” to explain what they accomplish in terms of employment, societal progress, preservation of the environment, local development,...

If Brasseries de Bourbon is famous for reusing beer bottles, we know less about its efforts to reduce its environmental impact. Among the objectives that the Reunion brewery has set for the future is increasing the rate of recovery and reuse of its consumed glass bottles.. This rate has been at 70% for years.. Un taux déjà...

Launched in 2018, the Tezi Tea range of iced teas was first produced in the Netherlands before fully becoming Nou la fé in 2021. The growing market for iced teas, the search for a third growth lever after beer and sodas, skills available internally and enthusiasm to spare : la gamme de thés glacés Tezi...

“If I understand correctly, Brasseries de Bourbon is preparing for the next sixty years…” : Ericka Bareigts, mayor of Saint-Denis, summarized, by this remark, the interventions of Edwin Botterman, general manager of Brasseries de Bourbon, and Pascal Sabrié, Africa-Indian Ocean Director of the Heineken group, on the occasion of the 60th anniversary of the company, last month. De retour à la tête de Brasseries de Bourbon depuis...

The Run Market brand is about to fall into the hands of the Mauritian group IBL. A rescue welcomed with relief by employees, but the arrival of a foreign actor in large-scale distribution in Reunion raises concerns. A persistent rumor was confirmed in mid-October : le conglomérat mauricien IBL est entré en négociation exclusive avec les actionnaires de Make Distribution en vue...

One March 2020, 70% of 5,900 European consumers surveyed in a study by the Toluna Institute say they are actively taking action to reduce their use of plastic packaging. Consumers are becoming more and more attentive to the packaging of the products they buy. Brands are obliged to review their approaches by offering new, more ecological solutions.. Cette prise...

The solid boom is immense and revolutionizing the hygiene and beauty segments. Everyone is won over by this new reduced format which is good for the ecology. In 2021, the turnover of solid cosmetics reached 85 million euros, an amount down compared to 2020, mais supérieur de 14...