The brand, which is celebrating its fifth anniversary this year, just added two new strings to his bow : visits with tasting and direct sales on its Saline production site, as well as the development of e-commerce with its referencing on the main French and European wine and spirits sales site, Vinatis.
The Arrangé Blard brand was officially launched on the market in September 2021. To know everything about this adventure, on its two protagonists, Grégory Blard and Cléa Deliron, and on the Arrangé Blard, the meeting is now every weekend at the brand's production site in Vue Belle, at the Saline (St.Paul). Many of those who have fallen under the magic of these spirits of exceptional quality, 100% Reunionese (Arrangé Blard has the 100% Réunion du Département label), wanted to satisfy their curiosity. It's been possible since the end of last year. By describing how they revisited Grégory's father's arranged rum recipes, Grégory Blard and Cléa Deliron demonstrate both their ambition and their attachment to their family and to Reunion Island. Three large family photos welcome visitors, who then discover the production process, three spaces where everything is done manually : product space (Nut Root), maceration space (The Suspended So), tasting area and shop (On the Journey). Something to also interest passing tourists, intrigued by the brand’s reputation for excellence. Visits are paid. They take place on Saturdays and Sundays by reservation (https://arrangeblard.com/visiter-arrange-blard/).
Arranged Blard signs with Vinatis
With the aim of continuing its distribution outside the island, in mainland France and beyond, the brand significantly expands its market by joining Vinatis, the European number one in the sale of wines and spirits on the Internet, purchased in 2022 by the CASTEL group. Part of the Arrangé Blard range joins the site’s Arrangé Rums offering, for distribution which will quickly be extended to all of Europe. Arrangé Blard has also integrated the Business Comfort class card of the Air Austral airline on Paris lines., Bangkok and Mayotte.
