How to qualify what the Reunionese distilleries are living, with the success of Arrangés in mainland France, if not a new golden age of Reunion rum ? The great era of rum in Reunion goes back a long way, It's true. It draws its roots from Reunion’s history., and it is in very different conditions that Reunion rum shines today with dazzling colors. These colors, we wanted to symbolize them with our cover ! These are those of sugar cane under the sun. Because if sugar cane is first used to produce sugar in Reunion, it is also the source of the rum from which Réunion Arrangés are made.. Sales of Arranged products continue to surge in mainland France and have also seen good growth in Reunion Island.. How far will the phenomenon develop??
publication director and editor-in-chief
No one can say it yet. As Cyril Isautier told us, the company did not expect to be at the origin of such enthusiasm in France by launching its new generation of Arrangés. The Reunion Islanders have created a new segment on the rum market, segment that is gaining more and more weight, to the point of attracting an ever-increasing number of players. Reunion brands remain the driving forces behind the dynamics of Arrangés : Isautier of course, but also Rivière du Mât and Charrette, without forgetting locally Chatel, another historical actor of the Arrangés. A fact, as evidenced by our investigation, seems significant to me : all Reunion brands see the Arrangés boom as a step forward, not only for them, but for the Reunion territory. I invite you to also discover in this issue, among multiple new information, our first Panorama of GSA 2022. A meeting that will now be regular : produced and commented by Terrains Et Relevés, subsidiary of the SAGIS group, quantified inventory will help us to better know and understand the evolution of large-scale distribution, sector more essential than ever for the Reunion economy.
Carole Manote
