Never change a winning team, But we strengthen it and complete it : between essential classics and new releases, joie, charm and indulgence make up the recipe for happiness in Nestlé’s 2022 Christmas chocolate collection.
Enfant, adolescents, young adults, adults, seniors… Nestlé has built over the years a unique “recipe” to satisfy all tastes and all ways of celebrating Christmas. In addition to sure values and essential classics, Nestlé’s offer for Christmas 2022 renews the creativity of its pillar brands : Workshop Recipes, Lanvin, Smarties, Red Box, After Eight, Quality Street… Ainsi, everyone has their own Advent calendar. This year, Nestlé’s multi-brand calendar offering capitalizes on its success last year : composition, products, diversity of small castings, chocolate discovery box by box. Smarties children's calendars, Kit Kat, Galak in particular, second contributor to segment growth in 2021, is fully renewed.
For youth, stuffed animals and festival of delicacies
For the little ones, it will be difficult to resist the new gift offers from Smarties and Galak : cute soft toys are accompanied by Christmas chocolates. Beyond, the range of castings is expanding to cover all targets and offer maximum choice to children, for teenagers and young adults. Fun characters appear for children. The new Galak white chocolate molding will appeal to young teenagers. Santa Kit Kat in milk chocolate with wafer inclusions will be of more interest to young adults. Et, like always, it's crunchy under the teeth with Crunch milk chocolate and puffed rice, but in a new, more vibrant molding design. We also find Smarties in 2022, Kit Kat and Galak in the “Festive Friends” range, 66 g sachets of individually wrapped mini-formats. Traditional and expected featured references will still be available, like the Smarties Giant Tube and Gift Pouch Bag or the Kit Kat Santa Five-Pack.
In the kingdom of specialties, Lanvin celebrates its 100th anniversary
Among the Nestlé Essentials, The appetizers from the Recettes de l’Atelier now sit alongside Lanvin snails. The 2022 collection confirms this with a range of appetizers that is expanding to offer and share even more. Generous format, individual packaging, single-product boxes, wide choice for all tastes : the appetizers from the Workshop recipes will be to be discovered or rediscovered. Under their characteristic sparkle, Lanvin snails proudly display their centenary this year. Each box will remind us that the recipe for the snail with the famous praline heart is 100 years old this year and that it has not aged a bit.. A collector’s box is offered in limited edition for the occasion. The range of snails, as for her, remains unchanged, apart from an adjustment to note : the lighter shell of milk chocolates. On the other hand, an important new addition enters the mini snail family in 2022 : the mini white chocolate snail. Truffles are also making a comeback in 2022 under the Nestlé Dessert brand.. A complete range of 7 gourmet truffles that will delight fans of very cocoa flavors.
For everyone and everyone : After-Eight, Red Box, Quality Street
After-Eight continues to recruit, alongside its senior customers, younger targets with scented varieties. After Mojito and Strawberry in 2021, Cerise is the new After-Eight for next Christmas. On the assortment side, building on its success in 2021, in particular milk chocolates from the “Alsatian Christmas Market Collection”, the Boite Rouge continues its momentum in 2022 with an unchanged range. With its affordable price, the Nestlé Red Box will make a wide variety of milk and dark chocolates available to as many people as possible so that all families can celebrate Christmas with dignity. Another family classic par excellence, the Quality Street metal candy box, the happiness box as we call it, lights up again with its multiple flavors and colors Christmas 2022. It is only found in its traditional roundness (format 480 g) This year. Everything to put chocolate at the heart of the Christmas holidays.
