The brand continues its commitment to textured hair with two new ranges inspired by nature and authentic beauty : Tender Passion, to nourish and enhance the hair fiber, et Acticurl Expert, for bouncy curls, supple and perfectly defined. Two complete rituals, thought of as real moments of well-being, where each gesture combines efficiency, sensory pleasure and naturalness.
With these 2 new ranges JD Distribution aims to boost supermarket shelves and bring even more value to the textured hair category..
Tender Passion : natural sensoriality
From 98 to 100% ingredients of natural origin, this line combines clean formulas, delicious textures and 100% natural Cosmos certified fragrance, with fruity and vitamin notes. The mission of Tendre Passion : “Reflect the stars that shine in your hair, brighten hair lacking shine and radiance. » Its strong value proposition : “a tenderly exciting or passionately tender experience”, fruity, tangy, vitaminized, while being creamy light and delicious. Its star asset ? Just passion fruit : real treasure for hair ! Thanks to its magnificent flowers and juicy fruits with deliciously tangy flesh, it contains unsuspected benefits for the hair fiber.
Nine references make up this tailor-made routine, from cleansing to defining curls :
Fruity shampoo : gently cleans, exfoliates the scalp and hydrates the fiber. Sorbet mask : detangles and deeply nourishes.
Radiance rinse : revives shine and brightens dull hair.
Infusion mist : refreshes and softens curls.
Milk cloud : hydrates hair and redefines curls.
Smooth cream : nourishes hair and structures curls.
Melting jelly : defines and revives curls.
Maracuja mousse : restores bounce and lightness.
Passion butter : nourishes the hair and adds shine. A unique olfactory and tactile experience, for visibly softer hair, bright and full of vitality.
Acticurl Expert :performance at the service of loops
The enhancing shampoo, thermo-protective milk, Scrunching jelly or curling mousse make up this expert line dedicated to curls. Enriched with pitaya, aloe vera and vegetable glycerin, and formulated with 95% to 99% ingredients of natural origin, this range combines technology and naturalness to guarantee hydrated curls, well-defined and healthy-looking. The melting textures envelop the fiber without weighing it down, for a lack adjective : bouncy curls, fed, flexible, frizz-free. Every gesture becomes a real moment of pleasure, a sensory bubble that enhances your curls day after day. With Acticurl Expert you are no longer content with “doing your curls” : we celebrate them, we magnify them, we protect them.
