To expand the success of its famous cleaning vinegar, Briochin combines a floral scent to convince rented consumers to the smell of vinegar.
Household vinegar is enjoying growing success in France. More than one in four home (25,4 %) buys and volume sales have even increased by 4% in stores in one year. It is to meet this strong demand and offer a product that also appeals to consumers who are sometimes sensitive to the smell of vinegar that Briochin decided to combine its famous household vinegar with a unique floral scent.. This new product is both simple, efficient and… pleasant. Its delicate and original scent in fact covers the characteristic smell of vinegar.. Offered in a ready-to-use bottle, this new product benefits from the new formula applied to the entire range of Briochin household vinegar in one liter can. Enriched with cleansing active, it is made from ingredients of natural origin, Ecocert certified and made in France and is part of the trend of returning to products of yesteryear with proven effectiveness. Household vinegar in particular, authentic ingredient among the best known and acclaimed, is a descaler, natural stain remover and degreaser used to clean work surfaces, faucets, fridge, hood, window, bathtub, etc. According to the January 2024 survey carried out by poll&roll for Briochin, 44% of those questioned consider it to be a “miracle cleaning product”, which they could no longer do without !
