For the months of October and November 2025, Mascarin launches an original GMS operation : "Métisse thickets - Gourmet roots", A collection of chocolate tablets filled in limited edition, Inspired by the origins of the Reunionese settlement. A gourmet and cultural initiative to energize the shelves.
Through four mixed recipes - Africa, China, India and Reunion - the brand celebrates the cultural diversity of the island while offering a gourmet offer, differentiating and meaningful. With recipes that tell a story. Each tablet combines emblematic ingredients with intense dark chocolate. Africa : hibiscus, coco, peanut. China : lettuce, ginger, jasmin. Inde : lait, cardamom, rose. The meeting : Pointu bourbon coffee, tango. Colorful and narrative packaging values the range of the range, while facilitating the highlight on the shelves.
An opportunity for distributors
With this operation, Mascarin offers brands an event offer with a strong rotation (2,400 tablets per reference), A local and cultural product that values the Reunionese terroir. It is also a tool for creating chocolate -ray trafficking, as well as a rewarding CSR approach around living together and mixing. Marketing support is planned to support the launch in stores.
An operation with high commercial and emotional potential
"Métisses - Gourmet roots" is part of a strategy for enhancing the Reunional heritage by taste. An initiative that combines trade performance, Cultural commitment and consumer experience, To discover from October in store.
