French bee was voted “brand of the year 2026” in the “low-cost airline” category. The Dubreuil group company participated for the first time in this operation based on a consumer consultation.
Created in 1987 and now deployed in nearly 40 countries, the label “elected Brand of the Year” stands out for its approach : a representative panel of consumers evaluates brands before comparing them within their category. The study reconciles the lived experience and the perception of the brand around criteria linked to use and trust such as purchase intention., attractiveness, l’innovation, perceived commitment to CSR, or the recommendation.
