How to contact the right people at the right time on social networks to gain visibility and leads for your business ? Any decision maker, manager or sales manager such as marketing has encountered this problem. Social Selling is now the essential tool for sales teams to prospect in multi-channel mode and get the most out of social networks.. This book guides us in implementing a Social Selling strategy. He first takes stock of Social Selling in his company and then we discover how to build a real Social Selling approach thanks to the establishment of an organization and the alignment of a team to optimize its return on investment.. We then choose the appropriate tools and work on analysis grids and checklists in order to avoid the main traps and pitfalls.. A real practical toolbox offering a method, full of advice and concrete cases taken from reality, this very comprehensive book allows you to successfully implement Social Selling in your company to accelerate its growth.
THE AUTHOR : Michelle Goldberger is a Franco-American entrepreneur specializing in Social Selling, social networks and social media learning. She is founder and CEO of The Smartworking Company®, French company providing training and acculturation to social networks for companies and their teams. Since its creation in 2007, his company has trained more than 4,000 employees in around sixty companies and nearly ten countries in social networks and Social Selling.
Social Selling in the land of the ROI , Methods, mindsets and tools
Michelle Goldberger, Pearson editions.
