Consumption

Developing an innovative approach to marketing, the promotional activation consulting agency Smart Shopper organized a master class last June with, for guest, Julie Hermann, expert you shopper marketing. Associate Director of Smart Shopper, Grégory Benard looks back on this master class which was rich in lessons. What distinguishes Smart Shopper's positioning and marketing approach on....

The remark comes from Yves Puget, editorial director of LSA magazine, host of the StratCo Run congress and member of the StratCo Run 2025 Trophies jury. It was on September 5 that the Trophies jury met to discover the operations competing this year. The review of commercial operations competing for the 2025 Trophies has fueled, within the....

Made for the Congress of Trade Strategies Stratco Run, which was held on September 25 at Ciné Cambaie, The latest exclusive survey on the consumption trends of Indian Ocean Ipsos highlights the anxieties of the time as they were lived in Reunion. The difficulties of high living costs are compounded by a context that favors consumption..

According to a latest report published by the European Commission, a very significant proportion of honey imported into the EU contains added sugars and is therefore not really honey from the work of bees alone. The announcement causes a sensation as a new Honey directive at European level is expected. “A significant part of the honey imported into Europe is suspected of being....

With the “re” program, Orange Réunion Mayotte accélère la collecte de mobiles et se lance sur le marché du reconditionné. The “re” program is available in recycling, reprise, reconditioned. Pour le recyclage des mobiles, the collection is carried out in partnership with the Emmaüs association. With the Orange takeover offer, customers exchange a phone in store for an immediate discount or....

From February 15 to 21, l’ONG Marine Stewarship Council (MSC) mobilized to raise awareness of sustainable fishing as an ecological alternative solution. An approach to which the Reunion shipping company Sapmer adheres. Reunion fishermen recognized by the organization's label are no exception and also highlight this certification (MSC) which allows consumers to locate on....

Established in Réunion as a franchise with three points of sale, Easy Cash conforte sa position de première enseigne nationale sur le marché de l'achat-vente de produits d'occasion et reconditionnés en France. Despite a regulatory closure of three months over the year due to the two confinements, Easy Cash managed to maintain and stabilize its level of activity in 2020. Au...