Adopted in 2020, The antigaspillage law for a circular economy (AGEC) aims to reduce waste, fight against planned obsolescence and encourage re -use. Geev, application of object donations between individuals, argues its solution by taking stock of the advances and obstacles of this law concerning reuse, in particular the obligation to take over by the signs of the old objects of their customers.
Created in 2017 by Hakim Baka and Florian Blanc, Geev is the reference application in France of donating objects and food between individuals. Thanks to its application, Geev allows users to give and recover objects or food around their homes. Already with 6 million users, Geev has given more than 55 million objects a second life. Dans sa verstion geev pro, The application is aimed at companies and is intended to be representative of concrete solutions to meet the obligations of the Agec law. The circular economy is not limited to sorting or recycling : It is based on a transformation of the production and consumption model, aimed at limiting resource extraction, extend the lifespan of products and reduce waste at the source. It is with this in mind that the Agec law was adopted in 2020. Thought as a structuring lever of ecological transition, It introduces ambitious reuse obligations, repair, recovery and end of life of products. However, Three years after its implementation, It is clear that its impact remains below the announced objectives. Several measures remain ineffective in the field. The lack of legibility of the law, combined with the complexity of the regulatory framework, makes it difficult to implement, especially for VSEs and SMEs. In addition, there is a low knowledge of the devices by citizens : Only 33 % of French people say they have heard about it.
Recovers and unsold : under-exploited measures
Among the emblematic measures of the Agec law, The bond of recovery 1 per 1 by distributors and the prohibition of destruction of unsold people constitute two essential pillars to reduce waste. Their implementation remains uneven, especially in the furnishings sector, which produces more than 2 million tonnes of waste each year. Despite the announced ban on destruction of unsold, 80 % of VSEs and SMEs did not know this provision of the law at the time of its entry into force. While some brands have deployed reconditioning or donation devices, The volume remains marginal. Companies are still facing logistical difficulties, to an ignorance of the existing devices and to a clear lack of incentive to act. Faced with the application limits of the Agec law, Some private initiatives concretely strengthen the circular economy. This is the case of Geev Pro, which facilitates local reuse thanks to partnerships with large brands.
A circularity solution for brands
The device is based on two levers : In addition to the traditional recovery service by carrier, Distributors can now encourage their customers to give their former equipment via the Geev application, so that another individual nearby can benefit from it. Thanks to professional accounts, brands can also offer their unsold items on the application, in donation or at reduced price. This solution allows them to reduce waste and meet the requirements of the Agec law, which prohibits the destruction of unsuccessful non -food. With 21 partners, including Conforama, But, Leroy Merlin, Cdiscount and Ixina, Geev pro shows that re -use and performance can go hand in hand. Since its launch, more than 22,000 objects were given via the platform, avoiding the emission of 2,5 million kilos of Co₂.
