Sale is a demanding job. Every year, only 24 % of sellers exceed their objectives, which often leads to a high level of stress and frustration for those who fail to reach them. However, If each product or service has its typology of buyers and its own sales process, the fundamental rules remain the same and their application is the guarantee of a real increase in the results. Synthetic and practical, illustrated with many examples experienced, This book reveals the essential principles of the sale, and warns against mistakes not to make. In support of his experience, The author twists the neck with received ideas and traditional theories to provide the right answers to the difficulties and the challenges encountered by all sellers. Sale of products and services, Direct prospecting or by phone, Sale in B to B or in stores… all tips for perfecting sales methods.
The author
Yann-Gaël Menais was commercial director for many years, in France and abroad, where he managed multi-cultural teams. He formed and accompanied by many sellers in all types of sales, In BtoB and BtoC, a magazine, As an appointment or remote.
Perfect your sales methods
Field tips and strategies to sell better. Yann-Gaël Menais, Gereso editions.
