With this innovation, the most important ever launched in Michel & Augustin, The brand breaks the codes of a product that has changed little for 60 years, And attacks one of its major brakes : Its sugar and fat content.
The spread is anchored in everyday life (3,5 million buyers, 512 million euros in turnover !). And yet 70 % of French people consider worrying the amount of sugar present in the recipe. No wonder when you know that the main ingredients are sugar (up to more than 50 %) and fat… Or 81,5% declare to choose products above all to have fun and 69,3% are ready to pay more for quality products. And spread is a pleasure product par excellence. Created a spread was therefore obvious for Michel & Augustin provided that we bring added value and meet consumer requirements. Challenge : The brand is launching a spread half as sweet, 45 % less caloric, without any additive, Palm oil without, Noted Yuka Vert. It exists in three versions : Hazelnut chocolate (15 % roasted hazelnuts), Peanut chocolate (20% peanuts), Intense chocolate (14 % chocolate and 100 % vegetable).
Reformation in the Fresh
Another product novelty, He keeps cool, A destination never explored for a spread. Conventional spreads contain a lot of sugar and fat, which allows them to be kept at room temperature. Due to its composition, The Spreading Paste Michel & Augustin, she, must imperatively keep in the fridge. The fee is essential to preserve it. Also in store, The spread is found in the butter department, what, all in all, is relevant to its use and attendance. What fuel the reputation of Michel's "troublemaker" & Augustin.
