Redesign of packaging for ranges of poubelle bags, Manufacturing of E.Leclerc paper bags : The flexible packaging leader sees confirming, At the start of the school year 2025, its determination to promote the assets of local production.
The "just packaging" company (The signature of Bourbon Packaging) proves that import-basting remains a promising positioning and still offers prospects. For proof, The success of its range of trash bags. This is the subject of a marketing adjustment : The religion of its packaging highlights, especially, The litter of the bags. Despite competition from low -cost bags imported from Asia, More and more consumers prefer to pay a little more to be sure of having resistant products, practices, and moreover made in Reunion with a high proportion (60 % to 70 %) locally recycled plastic. "Today we improve the visibility of our trash bags on the shelves, as well as consumer information on their characteristics ", MYRYEL LEBLANC, Managing Director of Bourbon Packaging.
So start in the littering, First information watched by Poubelle bag buyers. The new packaging is also clearer on the type of closure, local manufacturing and recycled material rate. "Reliable information, Complete and harmonized about the incorporations of recycled material provides a guarantee to Reunion consumers who choose our products ”, underlines Money Leblanc.
Recycling development
Bourbon Packaging produces two ranges of triple polyethylene triple layer bags including a minimum of 60 % recycled material : one with conventional closing links, the other with sliding closure link. Their litters range from 20 l to 100 l for the first range and 200 l for the second. There is a 230 l bag to protect the interior of rolling bins. A third range contains 70 % recycled material. Due to its extent and its degree of eco -design, This offer is unique on the local market. The company, who recycles her polyethylene herself with a branch, has the project to further increase the rate of recycled material. Progress made possible in particular thanks to its partnership with Proxycompost, Company specializing in professional waste management, which collects the clean plastic waste from trade and industry in, especially thermo-retractable films enveloping the drinking packs and other products. This increasing deposit, "We can afford to integrate more into our recipes", explains Money Leblanc.
Paper bags : E.Leclerc Réunion joins BP
Since the beginning of August, The paper bags of the boxes of hypermarkets and E.Leclerc cultural spaces are produced in Reunion by Bourbon Packaging, instead of being imported. Another notorious advance of import-basting with the assets linked to it : quality, adaptation, assured availability of products throughout the year, Original traceability of paper pasta (France in this case) and paper production conditions in accordance with European requirements.
Bourbon Packaging diversified in the manufacture of paper bags two years ago. Many other brands in the local economy have already opted for its know-how, comme IShop, Bourbon optics, Leroy Merlin, etc. The arrival among its clientele of a first large distribution brand such as E.Leclerc has crossed a threshold to activity. Weight recognition for the Reunionese specialist in flexible packaging.
The news of Bourbon Packaging and Proxicost will be found at the Nou Lé Local show.
