Brands and territories must today prove their usefulness and better embody their values. Driven by this conviction, the Reunion communications agency Stratégies & Teritoires launches Positive Brand in Reunion, a method providing a strategic framework for storytelling and measuring the impact of a communications campaign.
Strategies & Territories : the name of this pioneering strategic communication and impact agency in the Indian Ocean already says the essential. Today she implements and proposes a method born in “the South”, concept covering the territories of the Indian Ocean, French overseas territories and emerging countries. This method, Positive Brand, rethinks the narrative approach to communication, it is also a new method of evaluating impact and reputation on a local and international scale. It establishes a strategic and narrative framework that helps organizations create meaning by aligning vision, action and reputation and inspiring all stakeholders. Its aim is to highlight the difference, thanks to communication transforming commitments into visible proof. It also seeks to reach audiences through emotion to generate support., confidence and pride. Its proprietary tool, le Positive Marker, measures and gives credibility to these effects using the 7 pillars of meaning, of the impact, of commitment, of perception, consistency, evidence, of the influence and emotion aroused by communication.
The challenge of authenticity
“Positive Brand is aimed at companies seeking recognition and differentiation, to territories that want to unite and strengthen their attractiveness, to leaders who wish to embody clear and inspiring words and effective personal branding. Already experienced in the Indian Ocean, the approach is set to shine on African markets, French-speaking and international”, Announcement Strategies & Territories. With its specialized positioning in institutional communication and its recognized expertise, the agency is now implementing this method to support companies and brands, territories and leaders wishing to engage in a narrative transformation.
Strengthened governance
To carry this ambition, the agency adopts a new organization. Fabrice Boutin, Deputy General Director, ensures operational management and development. Laura Crétet, director of the strategic consulting department, is in charge of high-impact support projects. Raphaël Païnaye, head of the creative department, works in conjunction with the studio, visual and video production, as well as the AI Lab, territorial innovation lever connected to the agency’s digital hub. Strategies & Territoires now brings together nearly 20 expert collaborators in the fields of strategic consulting., graphic design, of digital development, from the video, with a specialization in the three spheres of action of institutional communication, territorial marketing and public consultation.
