The legendary tennis and entrepreneur champion joins, As an investor and ambassador, WeWard, the French free walking application which already rewards 20 million users worldwide for each step.
According to the World Health Organization, 31 % of adults and 80 % of adolescents do not reach recommended physical activity levels. Weward data for France confirm this trend with, on average, 6,700 steps per day on 10,000 recommended. With their partnership, Venus Williams and Weward aim to raise awareness of dangers related to lack of physical activity and to highlight the many advantages of health on health. To announce this partnership, Weward and Venus have published a 50 -second video showing Williams celebrating celebrating, in a match, Having achieved your goal via the Weward application. In addition to this video campaign, Weward has undertaken to pay a donation of 25,000 euros in favor of the charitable association chosen by Venus, Care. This organization fights against poverty by promoting economic development, Improving health conditions, Access to education and many other initiatives in favor of women and communities around the world.
Venus Williams Championship
The Weward application also launched, for a month, An initiative integrated into its application, le Venus Williams Championship. Participants have the possibility of unlocking growing donations according to the total number of steps taken. If the final goal is achieved, Weward undertakes to pay a global donation of 40,000 euros to the Care association. otherwise, Users have the possibility of taking up walking challenges inspired by Venus and exchanging their efforts for exclusive awards, such as tickets for sporting events, Garmin watches, Gift cards and many other advantages.
A fun and rewarding experience
This partnership closely follows the publication of the Williams Venus Book, Strive, whose objective is to support readers towards an improvement in their physical and mental well-being. "A large part of well-being and physical activity is simply to move your body in any way possible, And with Weward La Marche becomes a fun and gratifying experience, declares Venus Williams. I am delighted to be part of a movement that encourages people to take the first step towards a healthier and more active lifestyle. »Founded in 2019, Weward is a well-being application that rewards its users for their daily walking activity. Each day, They can follow and convert their daily steps into rewards, bank transfers, support charitable associations or participate in challenges. Weward users have been shown to increase their walking time by almost 25 %. The company has already paid 20 million euros to users and one million euros to partner charitable associations. The Weward application is present in 29 countries and has recorded one million downloads in the United States since its launch in the region in 2023.
