Brand known for its jams, COMPOTES AND MARRONS CRUES, Valade is present alongside public catering professionals (school, health, social, business), private, hotels, leisure, transport. Arrival in 2023 on the shelves of large distribution, Valade intends to continue its commitment to both good and healthy products with a range of compotes exclusively without added sugar. The explanations of Guillaume Argand, CEO of the Valade group.
What makes Valade are different ?
This is our passion for fruit, and the infinite creativity they inspire us. We have, Thanks to our teams, Exceptional know-how : From the search for new flavors to the selection of fruit, from the creation of new recipes to their development in our kitchens, with the permanent concern for excellence. In this, Our offers are the guarantee of a unique pleasure, incomparable.
How do you approach the next few years ?
Fruit is a product of daily diet, thanks to a relatively accessible price, over the seasons, while being excellent for health and with many varieties of tastes. We want to continue to offer fruity creations to the greatest number : A taste experience accessible to everyone on a daily basis. This is the axis of our history and our philosophy. But we must also face climate change. How do we continue to feed people with good fruit, products in good conditions and which do not disrupt the planet ? We try to anticipate these developments : Beyond what we sell in large distribution, We feed children in school canteens, Ehpad residents, Hospitals' patients and staff, army. We are in the daily life of the French, We participate in food sovereignty, And it is a strong responsibility that engages us.
Comment ?
By being interested in the expectations of our customers, of our consumers, being listened to, open, by spending time looking for recipe solutions, packaging, logistics. Consumption behaviors evolve very quickly, Demographic and sociological profiles are diversifying, We must anticipate them and search for offers that will respond to each. Our fruity recipes, healthy, Gourmet and accessible, have their place in the consumption of tomorrow : We are working on the development of their uses at any time of the day, anyway, For all consumer targets.
A 140 -year -old Correzian story
It was in 1885, in Tulle, that the Valade family embarked on the general grocery store and the distillery before creating in 1908 its "manufacture of canned and choice of choice". In parallel, in 1892, Léonce Blanc launches her workshop in cans about fifty kilometers away, in Lubersac, Always in Corrèze. These two families of precursors in the food industry include, From the beginning of the 20th century, the importance of the commercial strategy and the excellence of their production. They will be pioneers in the industrialization of their production and packaging their products who find their place with catering and bakery professionals, then large distribution. The two Correzian entrepreneurs include the richness of their terroir and value local products : apples, pears, chestnuts, red fruits… in the 1970s, The Valade and White heirs associate themselves with. The company today belongs to two French investment funds funding regional "nuggets".
