Find the sense of relational, concrete, in trade and management : It is the desire that emerges from the field, everywhere. A need also of benchmarks and decline in the context of market disruption. Where are we going, to what ? The Congress of Commercial Strategies in Reunion, StratCo Run 2025, September 25, is fully in its vocation and its desire to shed light on the present and the future by welcoming as guest and great witness Emily Mayer, director of studies of the Circana institute.
Only a little less than a year has passed since the last congress in 2024. The context already seems different, a sign of the speed at which things are going. The basic movements themselves, the necessary challenges described during the three previous congresses, seem to be accelerating. For Optimark Indian Ocean and Leader Réunion, conference organizers, more than ever, it is about illuminating the present and the future, but also to better describe the reality that is experienced on the ground in commercial professions. To set the tone for a day that promises to be exciting, Frédéric Le Boterve, former deputy general manager of Zeop, became a psychoanalyst, will alert on “the utopia of managerial benevolence”. Highly anticipated, the Ipsos barometer on the evolution of consumption in Reunion, exclusive to StratCo Run, will then take stock of consumption and purchasing behavior during the year. Emily Mayer’s event conference, “The prospects and developments of mass distribution in the years to come”, will echo it by offering a broader and penetrating point of view. This inventory of one of the best French experts in mass distribution will be answered by the testimony of local brands.. A high level program therefore, which will be enriched, as every year, by a spotlight on housing and the speeches of the local sectors of industry and import on the economic situation. We will return to this program in more detail in our next editions..
Emily Mayer : Circana's expertise
Emily Mayer is Director of Business Insights at Circana, one of the world leaders in the sector of consulting and understanding consumer behavior. With over twenty years of experience in the consumer sector, Emily Mayer enlightens manufacturers and distributors on market trends and growth opportunities by transforming data into actionable insights. She represents Circana to the authorities, of federations and in conferences and the media, where she shares her expertise and vision of the sector. Emily Mayer is also a member of the board of directors of the Institute of Commerce, instance which offers an open space for dialogue, of inspiration and realignment for trade players. Finally, Emily Mayer is part of the college of personalities within the National Trade Council (partnership body which aims to involve trade stakeholders in public policies concerning trade) and works as co-rapporteur of the working group on circular trade.
The StratCo Run Trophies put back into play
The StratCo Run Sales Performance Trophies are back in 2025, at the end of the congress. The opportunity to celebrate the quality of the work accomplished by the field teams. Five trophies are in play with one new feature, the entry of CSR into the challenge.
- Trophies for the best dramatizations in the promotional area.
- Jury’s Favorite Trophy.
- Yves Puget’s Favorite Trophy, editorial director of LSA magazine, host of StratCo Run conferences.
- CSR and commerce trophies (the most significant CSR actions carried out by the brands and their teams).
- Sales force trophies according to the brands in Reunion.
