(400m² stores)
THE MEETING
The commercial floor of brand stores (excluding self -employed) greater than or equal to 400 m² at 23/02/2022 is 181,570 m² for 100 points of sale, including 19 hypermarkets and 81 supermarkets.
THE REGIONS
South
With 36% of inhabitants for 39% of the commercial floor, The southern region has a density of 225 m² for 1,000 inhabitants. 42% of stores in Reunion Island are found in this region (37% of hypermarkets and 43% of supermarkets on the island).
The North
With 24% of inhabitants for 26% of the commercial floor, the northern region has a density of 225 m² per 1,000 inhabitants. 22% of stores in Reunion Island are found in this region (26% of hypermarkets and 21% of supermarkets on the island).
The West
With 25% of inhabitants for 24% of the commercial floor, the West region has a density of 203 m² per 1,000 inhabitants. 26% of stores in Reunion Island are found in this region (21% of hypermarkets and 27% of supermarkets on the island).
Ballast
With 15% of inhabitants for 11% of the commercial floor, the Eastern region has a density of 156 m² per 1,000 inhabitants. 10% of stores in Reunion Island are found in this region. (16% of hypermarkets and 9% of supermarkets on the island).
THE SIGNS
CARREFOUR :
26% of the commercial floor, i.e. 47,924 m². Stores of 400 m² or more
is made up of 20 points of sale (6 hypermarkets and
14 supermarkets).
U SYSTEM :
21% of the commercial floor, with 38,363 m² for
26 stores (3 hypermarkets
and 23 supermarkets).
E.LECLERC :
21% of the commercial floor, with 38,130 m² for 18 stores (5 hypermarkets
and 13 supermarkets).
LEADER PRICE :
12% of the commercial floor space with 21,183 m² for 20 stores exclusively composed of supermarkets.
RUN MARKET :
11% of the commercial floor space with 20,830 m² for 4 stores exclusively made up of hypermarkets.
INTERMARK :
5% of the commercial floor space with 9,140 m² for 8 stores exclusively made up of supermarkets.
AUCHAN :
2% of the commercial floor with
4,500m² for 1 hypermarket.
COCCIMARKET :
1% of the commercial floor space with 1,100 m² for 2 stores exclusively composed of supermarkets.
NOVÉO :
0,2% of the commercial floor space with 400 m² for 1 supermarket.
Average store size and retail density : where is Reunion Island compared to national standards ?
Average store surface area : few differences between Reunion and France
The average surface area of points of sale of 400 m² and more in Reunion is 1,816 m², i.e. 6% less than in France where the average surface area on the same perimeter is 1,935 m² (All mainland France data : Source LSA-2020). Regarding the different formats, a hypermarket measures on average 5,012 m² in Reunion while the average surface area observed in mainland France is 5,259 m², i.e. a difference of -5%. In supermarket format, the gap between Reunion Island and the national level is -4%, with 1,066 m² on average for a Reunion supermarket and 1,114 m² for a national supermarket (Hard Discount inclus).
Density : still significant gaps between Reunion and mainland France
We notice, However, very significant differences in commercial density between Reunion and the national. Indeed, if the commercial density is 378 m² per 1,000 inhabitants in mainland France, it is only 209 m² for Reunion Island (i.e. 45% less). This density difference concerns the two formats studied here : the commercial density observed for hypermarkets amounts to 199 m² per 1,000 inhabitants nationally when it is only 110 m² for Reunion. The density of supermarkets is 179 m² per 1,000 inhabitants nationally compared to 99 m² for Reunion Island. Since the average store sizes are relatively close (see above), the density gap therefore mainly comes from a very lower number of stores, related to the population volume. For the supermarket segment, the discrepancy can be explained by the absence, within the store comparison scope, hard-discount in Reunion. Overall, the commercial density gap is linked, for a significant part, to the difference in income level and therefore GSA expenditure between Reunion and France : approximately €2,200/year and per inhabitant in Reunion Island for €2,800/year and per inhabitant nationally.
METHODOLOGICAL NOTE
Data origin
- Internal T.E.R file of integrated and franchised brand stores in Reunion.
- Validation of surfaces with the various brands concerned before calculations and publication.
- On-site checks, by the T.E.R teams, for some stores.
⇨ The scope analyzed is exclusively composed of large food distribution chain stores of 400m² or more in Reunion (excluding self -employed).
⇨ Sales area : excluding reserves, excluding shopping malls and ancillary stores.
Definitions Hypermarkets and supermarkets : INSEE
Hypermarket : self-service retail establishment which generates more than a third of its sales in food and whose sales area is greater than or equal to 2,500 m².
Supermarket : self-service retail establishment generating more than two thirds of its turnover in food and whose sales area is between 400 and 2,499 m².
Geographical areas : administrative districts INSEE
Nord : Saint-Denis – Sainte-Marie – Sainte-Suzanne
West : La Possession – Le Port – Saint-Paul – Trois bassins – Saint-Leu
Sud : Les Avirons – Etang-Salé – Entre-Deux – Saint-Louis – Cilaos – Saint-Pierre – Le Tampon – Petite-Île – Saint-Joseph – Saint-Philippe
East : Saint-André – Bras Panon – Saint-Benoît – La Plaine des Palmistes – Sainte-Rose – Salazie
Distribution as a % of the population by region : source INSEE 2018
The total population of Réunion : source INSEE 2022
Metropolitan data : source LSA 2020
TER, the “outdoor” customer research and distribution expertise of the Sagis group.
Lands and surveys (TER), subsidiary of the Sagis group & You (founded in Reunion in 1997), specializes in face-to-face studies, at the homes of the respondents, in “central location” and at points of sale. TER also carries out studies on mystery visits, “shopper” studies and point-of-sale statements (prix, presence, promo, linear, etc.). TER a 2021 : more than 4,000 people interviewed across the island, more than 500,000 prices recorded in the GSA circuit, more than 160 points of sale visited, more than a hundred investigators mobilized.
Info : contact@terreunion.net www.sagis.net
NB : the analysis is not intended to translate market shares into turnover of brands in Reunion Island, but only the distribution of the commercial floor for each brand falling within the scope above.
