Since July 1st, The points of sale of the Paul brand have been replaced by the new local brand morning Péi.
"The reception reserved in the morning pei by customers was very favorable. We are all very satisfied with this first month of exercise which suggests a beautiful dynamic for our brand ", declares Philippe Jost, Morning CEO Péi. If the Paul franchise, Established in Reunion since the early 2000s, had been able to find his place, Philippe Jost, however, chose to end this franchise contract in 2024 to create a new brand, Reunionese and "freer, more anchored, more reactive ". "It is a change of philosophy. We want to offer recipes from here, Work with our producers and above all regain an ability to act quickly. »The inner frame has been reviewed, But teams, places, schedules, Everything has remained in place in the six land-saints outlets, Piton Saint-Leu, Saint-Gilles, Sainte-Marie and Saint-Denis. Morning Péi is positioned in the trend of "fast-go", Reconant speed, ingredient quality and nutritional balance. "We become a brand that belongs to its territory", underlines Philippe Jost.
